New digital ad licenses provide freedom and flexibility to display Monotype typefaces in rich, dynamic, responsive ads
WOBURN, Mass. – With the fast-approaching June 30 “no new Flash™ uploads” deadline from Google ad networks looming over the digital advertising industry, Monotype (NASDAQ:TYPE) today announced the availability of new digital ad licenses – making it easier for brands and advertisers to use and deploy web fonts in HTML5 ads. Monotype has extended the Monotype Enterprise License, a simple and flexible license that enables brands to use fonts across all platforms for a single fee, to now include the use of web fonts in HTML5 digital advertising. Additionally, MyFonts.com has extended a new license for customers looking to use web fonts in HTML5 digital ads.
“HTML5 is the best way to seamlessly deliver media-rich, interactive brand experiences across all platforms and devices”
“HTML5 is the best way to seamlessly deliver media-rich, interactive brand experiences across all platforms and devices,” said Brett Zucker, senior vice president of product management and marketing at Monotype. “Web fonts are integral to this process as type is an important part of brand expression and consistency. Using text-as-image within these creative ad units will fall short when brands want to create truly dynamic, responsive campaigns that need to be adapted and pushed in real time. We’re helping brands solve for some of these industry changes, all the while improving the impact and engagement that they are looking for as part of their digital advertising campaigns.”
According to the IAB (Interactive Advertising Bureau), a 2015 study found that rich media ads had 29.5 percent higher brand lift than their static ad counterparts. Additionally, they found that rich media ads had four times higher ad recall, three times increased interaction rate and five times longer interaction gaze than static ads.
HTML5 delivers media-rich, interactive brand experiences across platforms and devices. For example, content sources like geolocation and personalization are largely dependent on HTML5 to serve up contextual ads in real time, making them more timely and effective for key audiences. It’s critical that text appearing in these ads renders correctly and quickly, and web fonts are an important component to these experiences to ensure brand identity and consistency.
For more information on Monotype’s enterprise digital ad solutions, visit: https://enterprise.monotype.com/. For more information on MyFonts.com digital ad solutions visit: http://www.myfonts.com/licensing/digital-ads/.
About Monotype
Monotype is a leading global provider of typefaces, technology and expertise that enable the best user experience and ensure brand integrity. Headquartered in Woburn, Mass., Monotype provides customers worldwide with typeface solutions for a broad range of creative applications and consumer devices. The company’s libraries and e-commerce sites are home to many of the most widely used typefaces – including the Helvetica®, Frutiger® and Univers® families – as well as the next generation of type designs. Further information is available at www.monotype.com. Follow Monotype on Twitter, Instagram and LinkedIn.
*Flash is a trademark of Adobe Systems Incorporated in the United States and/or other countries
