London – Ad Eye, a leader in Automated Guaranteed advertising sales and part of the Programmatic.ly Group, is proud to announce an exclusive partnership with DC Thomson, one of the leading media organisations in the UK. DC Thomson will exclusively use Ad Eye as its Automated Guaranteed platform, opening its inventory directly to agencies and advertisers.
Bridging the gap between buyers and sellers in the programmatic environment by providing a simple and direct platform for Automated Guaranteed sales, Ad Eye will allow DC Thomson newspaper titles to sell ad inventory exclusively through its proprietary technology. Additionally, the technology allows publishers to monetise their first party data segments (information on audiences usually collected through cookies).
Ad Eye’s Managing Director, Kate Morgan, said of the partnership: “The popularity of programmatic advertising among publishers has grown at a phenomenal rate over the past twelve months, as publishers and advertisers alike recognise its potential, and we are delighted to be working with such an iconic publisher as DC Thomson. It is further proof of the industry’s faith in our product.”
Mike Dee, Digital Sales Manager at DC Thomson, added, “This is an extremely exciting opportunity for us as we continue our rapid transition from a traditional publisher to a truly multimedia business. It’s imperative that we evolve to offer our clients the ability to access our audiences through multiple channels; our partnership with Ad Eye demonstrates how committed we are to achieving this.”
This deal follows a string of publisher announcements for Ad Eye, including partnerships with the London daily business paper City A.M. and Incisive Media, which publishes more than 100 business titles, including Financial Director, Investment Week and Accountancy Age, to name a few.
Ad-Eye is a leader in Automated Guaranteed (AG) technology operating from its headquarters in the Silicon Roundabout on Old Street. Ad Eye facilitates guaranteed sales in a transparent environment, automating operational functions such as planning, buying, maintaining and reporting. Eliminating the complex labour intensive processes associated with insertion orders.
Ad Eye is owned and operated by the programmatic.ly Group, which was established for acquisitions in the fast growth Programmatic Advertising Sector backed by multiple Investors.
About DC Thomson:
DC Thomson is a private company and one of the leading media organisations in the UK. It is headquartered in Dundee, Scotland, with a London base in Fleet Street. The company publishes newspapers, magazines and books and has diversified into new media, digital technology, retail, radio and television through investment interests.
The wider DC Thomson Group includes global genealogy company findmypast, leading IT business services provider brightsolid, global book publisher Parragon Books and magazine publishers This England, Shortlist Media and Puzzler Media. DC Thomson Ventures is the venture capital arm of the company.