Industry-leading IP geolocation technology employed to improve hyperlocal advertising performance.
London, UK – Digital Element, the leading provider of IP geolocation technology, announced that Crimtan, a UK-based global advertising technology company, is now able to provide unrivalled IP-based geographic targeting precision for online advertising across multiple devices through an upgrade to NetAcuity Pulse Plus™.
Crimtan’s advertising platform uses unique data, audience profiling, targeting, and optimisation to offer digital marketing services to advertisers that significantly enhance campaign performance. By combining reverse geocoding with insights derived from mobile traffic and internet infrastructure analysis, the upgrade to NetAcuity Pulse Plus™ increases global targeting granularity, reach, accuracy, and targeting ability at a postcode level for Crimtan’s mobile and connected traffic.
The deployment of the new solution has allowed Crimtan to develop groundbreaking campaigns. For outdoor advertising company Primesight, the new data helps clients who run poster campaigns in selected postcodes around the UK deliver their customer’s digital ads to mobiles, tablets, and PCs in the precise locations where the posters are displayed.
Additionally, the inclusion of NetAcuity Pulse Plus’s more granular postcode and latitude / longitude information allows Crimtan to more accurately target ads in all regions, including those without postcodes such as the Middle East, and enables the optimisation of location throughout the campaign. As a result, Crimtan is able to shift ad delivery to locations that are performing better, improving efficiency and boosting ROI.
“Geolocation is a key factor of our ad targeting solution and it is vital we use the most accurate location information on offer to enhance our clients’ campaigns,” explained Rob Webster, chief product officer, Crimtan. “It is fantastic that Digital Element is continuously updating its technology to provide more accurate and far-reaching data, helping us to stay a step ahead of our competitors in providing a valuable service to our customers.”
Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy. NetAcuity Pulse Plus is the first IP geolocation solution to include reverse-geocoding data feeds to provide the finest granularity of IP-based latitude and longitude information – introducing a new level of precision to the industry.
“Crimtan’s continued use of our technology is testament to the hard work our team puts in to ensure we are the most reliable and effective IP geolocation provider around,” added Charlie Johnson, vice president, UK & Ireland at Digital Element. “It is very exciting to see NetAcuity Pulse Plus’s industry first capabilities being used to bring companies into the online space and we look forward to helping advertisers achieve further great results through Crimtan’s implementation of the solution.”
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.
Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
Crimtan is the home of dynamic marketing, with proprietary digital marketing technology that turns consumer data into actions that enable businesses to increase brand awareness, find new customers and maintain customer relationships. Its expert team helps clients to achieve competitive advantage through multi-device digital campaign strategies with unique insights – making the difficult easy for digital marketers. Crimtan has offices in the UK, Ireland, across Central Eastern Europe, Russia, The Middle East and Australia. To learn more, visit www.crimtan.com.