- Platform developed to help 59% of SMBs who see ‘little or no return’ from social activities
- Created to complement Flapit’s IoT social metrics counter device
- Adpow being used by Manpower, JCDecaux and Havas Media
London – Flapit, creator of a physical social metrics counter for businesses, has announced the launch of a new social media growth platform.
Adpow is a platform that enables businesses to create custom social media campaigns, interact with customers, monitor engagement and derive audience insights, as well as create and share engaging content. It’s already being used by major brands such as Manpower, JCDecaux and Havas Media.
The platform has been created on the back of research shows that 71% of social media users are more likely to purchase from a brand that they follow. However, only 15% of a brand’s marketing budget is dedicated to social media and 59% of brands say they see little or no return from social activities.
The platform is aimed at SMBs looking to grow their social presence and brands that already have a large social presence. It does this by helping SMBs and brands create engaging content and streamline social media activity by providing a suite of tracking, engagement and growth tools that allow them to see the correlation between cost and return.
SMBs and brands can access the platform for a monthly subscription fee. In the future, a secondary Adpow platform is planned where influencers and brands can directly connect. This will let influencers monetise their following by promoting branded content, while brands can selected influencers with an appropriate audience for brand promotions.
CEO and founder, Christophe Avignon, said: “We wanted to go beyond just offering hardware solutions for our audience and have launched our own social media growth toolkit to answer existing client’s needs and help businesses that are looking to maximise the potential of social media.”
“The Flapit device allows brands to show off social metrics – such as likes, followers, ratings and check-ins – and encourage customer engagement, helping bridge the gap between online and offline environments. Now with Adpow they can also harness the power of innovative engagement tools to continue the relationship online,” he continued.
The company recently welcomed Twitter senior data scientist Guy Hugot-Derville as a strategic advisor and investor as it seeks to advance both its online and offline products.
Having won a Distree Fresh Award for the Flapit counter in February this year as well as a POPAI Award back in April, the Adpow platform was now shortlisted by leading French national station TF1 at the Viva Technology Event in Paris. The company was also highlighted as one of the Top 100 Startups by VentureBeat and was chosen as Startup of the Week by Objet Connecte in May 2016.
About Flapit:
Founded in 2014, Flapit (www.flapit.com) is the first social media counter focused on businesses and connected to all major social media platforms. Engaging and easy to use, Flapit helps businesses to get offline customers to join their online community. In 2015, Flapit started branching out into complementing its hardware solution with a growing software suite including free widgets like the virtual Flapit for Flapit customers, a custom short-URL service (bla.st) which can be integrated into use of the Flapit and now Adpow.
About Adpow:
Adpow (www.adpow.com) is a social media growth platform that enables businesses to create custom social media campaigns, interact with customers, monitor engagement and derive audience insights. Launched in June 2016, the suite of tracking, engagement and growth tools helps SMBs and brands create compelling content and link costs with returns on their social channels.
