Senior Digital Communications Leader Will Leverage Expertise in Analytics, Branded Content, Customer Acquisition, Mobile, Social Media & Video to Build Data-Driven Marketing Strategy
NEW YORK – The Interactive Advertising Bureau (IAB) announced that Craig Coleman has been named Vice President of Marketing, charged with harnessing data and analytics to drive the organization’s marketing efforts and to elevate its brand messaging across the industry. Coleman will ensure that IAB members and the entire industry get timely, actionable information that helps individual businesses thrive and that promotes the growth of the broader digital ecosystem. He will tap into his extensive background in mobile messaging, social media engagement, branded content creation and distribution, digital video production, and influencer marketing to develop successful data-driven marketing strategies on behalf of the trade group and its membership. He joins IAB from Gannett, where he led digital product marketing and client solutions for Gannett Digital and USA TODAY.
“Craig will leverage his extensive experience and skill set to drive deeper engagement with IAB members and widen our reach to the industry at large”
“Craig will leverage his extensive experience and skill set to drive deeper engagement with IAB members and widen our reach to the industry at large,” said David Doty, Executive Vice President and CMO, IAB. “He is a proven communications leader, who has delivered quantifiable results for digital publishers. Moreover, he has a strong background in what’s required in successful marketing today, ranging from customer acquisition to branded content, social media, and making the most of mobile.”
“I’m honored to be joining IAB at this pivotal juncture of rapid growth and development in interactive,” said Coleman. “I have had first-hand experience from a member’s perspective with the importance of IAB thought leadership, research, training, and best practices in the marketplace. I look forward to working closely with our members to add value and further our mission.”
During his three-year tenure at Gannett, serving as Vice President, Client Solutions and Marketing, Coleman launched the award-winning Gravity unit and refreshed the company’s B2B brand image to move the organization to a digital-first mindset. He also led communications strategy for the launch of Gannett’s native advertising solution and spearheaded digital innovation in virtual reality (VR) and augmented reality (AR), resulting in a landmark VR branded content partnership with Honda.
Prior to his time at Gannett, Coleman was Vice President, Marketing for Screenvision, where he cultivated new branded content offerings. Earlier, he served as NBCUniversal’s Vice President, Brand Manager and Partnership Marketing, overseeing management of the lifestyle brands Green is Universal, Healthy at NBCU, and Hispanics at NBCU. In that role, he spearheaded development and implementation of integrated ad sales marketing programs for advertisers across NBCUniversal’s portfolio, including the first-ever movie studio program with Sony. Coleman also directed all marketing and communications for Viacom’s Nicktoons Network as the channel’s Director of Marketing.
Coleman earned a B.S. from the College of Liberal Arts and Sciences at the University of Connecticut.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.
