LOS ANGELES – With the 4th annual Podcast Movement that took place in Anaheim, California, on-demand content distribution and monetization is top of mind, as will the stand-out solutions that support it.
“We look forward to leveraging our time at Podcast Movement to demonstrate how our robust, intuitive platform can help broadcasters meet their on-demand goals.”
In May of this year, Triton Digital®, the largest technology provider to the global audio industry, and Omny Studio, the creators of the leading on-demand audio publishing platform, announced that Triton Digital had been selected as the exclusive reseller of the Omny Studio platform in the US and Canada. In addition, they announced the integration of Triton’s industry-leading advertising server, Tap Podcast, into the Omny Studio enterprise podcasting platform, the most scalable, feature-rich, and intuitive podcasting solution for audio publishers on the market today.
As co-sponsors of Podcast Movement, Triton and Omny will spend two and a half days in Anaheim demonstrating the ease and efficiency of the Omny Studio platform, which enables radio broadcasters and podcasters to effortlessly host, capture, edit, and analyze podcast content with the touch of a button. In addition, John Rosso, Triton’s President of Market Development, will participate on a panel by Jacobs Media titled How Can Radio Broadcasters Monetize Podcasts?, which will take place Thursday, August 24th at 1pm.
Through integration with Triton’s industry-leading server-side advertising technology, the Omny Studio platform enables publishers to replace static ads with dynamically inserted, highly targeted ads while automating key aspects of campaign management such as industry separation, frequency capping and volume normalization. The resulting highly optimized campaigns provide a high quality, engaging, and relevant experience for the listeners, and a higher return for advertisers. In addition, the sophisticated platform simplifies the distribution and sharing of content by providing publishers with fully customizable, mobile-optimized show pages and embedded players.
“We partnered with Triton to bring this unique platform to market as we saw a need within the industry for a feature-rich, all-inclusive solution that makes podcast content creation, audience growth and revenue generation turn-key,” said Sharon Taylor, CEO of Omny Studio. “We look forward to leveraging our time at Podcast Movement to demonstrate how our robust, intuitive platform can help broadcasters meet their on-demand goals.”
“We are thrilled to have broadcasters such as CBS RADIO, Westwood One, Emmis Communications, and Townsquare Media using the Omny Platform to support their on-demand strategies,” said John Rosso. “According to Edison’s Podcast Consumer Report, 41% of the US population that have ever listened to a podcast download it for listening at a later time. Through dynamic insertion, broadcasters can ensure that the ads heard are relevant and engaging whenever and wherever the content is consumed.”
About Triton Digital
Triton Digital® (https://www.tritondigital.com/) is building a better audio marketplace by making online audio advertising more accessible, intelligent, and effective. Launched in 2006 and operating in more than 45 countries, Triton is the largest technology provider to the global digital audio industry. Triton’s technology is designed to help broadcasters, podcasters, and music services streamline their day-to-day operations, build their online audience, and maximize their revenue. Its comprehensive product suite includes online audience measurement, content delivery and media players, advertising technology and audience engagement tools. Triton also operates a global programmatic audio advertising marketplace that delivers a streamlined and effective way for brands to reach a range of audio audiences through a single platform.
About Omny Studio
Omny Studio is the most advanced audio-on-demand platform born out of radio and built specifically for professional audio publishers. Omny Studio’s tool-suite allows radio stations to capture recordings, build an annotated archive of everything that went to air, publish to every consumer platform, connect Podcasts and other clips to mobile apps and websites as well as monetize digital content.