Mobile moment advertising innovator unveils new name for comprehensive platform for Moment Marketing Science
San Francisco, CA – Today, mobile moment innovator Aki Technologies unveiled the new name for its moment marketing science platform, Katana. This move marks a milestone in the evolution of the company’s offering, which has expanded from a managed-service mobile moment ad targeting and insights platform to include even deeper mobile insights and a self-service option.“It’s clear that advertisers continue to struggle for meaningful insight into mobile consumer behavior and that’s limiting their influence on mobile,” said Scott Swanson, Aki Technologies CEO and co-founder. “With Katana, we’re expanding the breadth of the mobile consumer insight we offer advertisers and giving more control in how that insight is accessed and applied to campaigns. And, of course, we’ll continue to enable the benchmark-breaking moment-targeted campaigns that brands and agencies have come to expect from Aki Technologies.”
Katana, the end-to-end platform for moment marketing science, makes it possible to:
– Decode your audience’s mobile behavior and predict the optimal mobile moments for campaigns with cutting-edge consumer behavior research.
– Plan and traffic sophisticated mobile moment-targeted media plans that deliver against the right campaign goals—awareness, engagement, foot traffic.
– View in-depth reporting on standard segments, as well as detailed moment and motion analysis.
“The ‘katana’ is a sword traditionally used by Japanese samurai, known for its careful craftsmanship and precision,” Swanson said. “We embraced this name because it reflects Aki Technologies’ mission—it’s our goal to raise the expectations of mobile advertising with unparalleled insight, groundbreaking technology and the industry’s most precise mobile targeting.”
To learn more about Aki Technologies’ Katana for your mobile campaigns, contact us.
About Aki Technologies
Aki Technologies revolutionizes how marketers engage mobile consumers. Through Katana, an industry-leading, AI-powered moment marketing science platform, Aki offers unparalleled audience intelligence, interpreting every mobile data signal—including Aki’s proprietary audience data—to predict when and how a consumer is most likely to respond to a marketing message. Leading brands, including Amazon, Johnson & Johnson, Target, Toyota and Taco Bell, use Aki Katana’s insights, mobile ad targeting and optimization to dramatically improve impact on awareness, engagement and in-store traffic.