Cross-Industry Advisory Group Releases First of its Kind Glossary
NEW YORK – The Programmatic Health Council (PHC), a healthcare marketing advocacy organization, announced the release of a glossary created to help clarify programmatic advertising terminology for healthcare marketers. The Programmatic Health Glossary defines commonly used programmatic advertising terms and provides examples of how each applies to healthcare marketing for context, creating an industry-specific guide to the complex lexicon of programmatic. The glossary is the first publication from the PHC.
“The programmatic health glossary will help healthcare marketers gain deeper understanding of how to use programmatic advertising technology to deliver relevant information to consumers”
Programmatic technology has revolutionized the way advertising is bought and sold. It has automated the process and made it easier to aggregate both content and audiences to create critical mass and scale among an increasingly fragmented media landscape. To date, healthcare marketers have been slower to take advantage of the benefits programmatic technology brings into play. The goal of the Programmatic Health Council is to facilitate and further programmatic adoption among the healthcare community by making it more accessible.
The Programmatic Health Council (PHC), is chaired by Chris Neuner of PulsePoint, Inc., and is comprised of more than 20 organizations from across the programmatic and healthcare ecosystems. Member companies include health-related agencies, publishers and data providers, as well as programmatic businesses.
“The programmatic health glossary will help healthcare marketers gain deeper understanding of how to use programmatic advertising technology to deliver relevant information to consumers,” said PHC chair, Chris Neuner. “The potential to leverage the combination of scale and data which programmatic provides unlocks a world of marketing opportunities for healthcare marketers which have the potential to be life changing for consumers. I am excited that the Programmatic Health Council has been formed to advance this mission.”
The Programmatic Health Glossary is available for download.
For information about the Programmatic Health Council, visit http://www.programmatichealthcouncil.com/.
About the Programmatic Health Council
The Programmatic Health Council (PHC) is an advocacy group comprised of programmatic and healthcare advertising experts committed to leading efforts to advance programmatic advertising among health brands, agencies and publishers. The PHC educates healthcare marketers about programmatic advertising, creates materials to facilitate the use of programmatic advertising among the healthcare marketing community and connects constituents along the healthcare marketing spectrum to create a forum for the exchange of ideas to advance healthcare marketing.