Enables Advertisers to Flexibly Segment Audiences Based on In-App Events For Maximized Retargeting Efficiency and Increased ROAS
BERLIN and SAN FRANCISCO and SEOUL – AppLift, a leading mobile ad tech company, announced the addition of Audience Segmentation via a rule-building UI to its mobile app advertising platform, DataLift 360, allowing advertisers to define rules and segment users based on multiple in-app events. The goal is to create more efficient retargeting campaigns and maximize ROAS directly from within the platform.
The Audience Segmentation tool allows advertisers to take immediate control of audiences by retargeting users in a sophisticated way. Advertisers are empowered to directly stream in-app events via the API, funneling them based on timing and frequency. The rules can be built using boolean logic to precisely target the desired audiences at a much more granular level.
“At AppLift, we firmly believe that harnessing the power of data will drive ultimate success,” said Tim Koschella, Founder and CEO of AppLift. “There are few options for advertisers to access audience segmentation tools directly from their retargeting partner’s UI and combine it with granular and transparent reporting. DataLift 360 makes reshaping their retargeting strategies an accessible and intuitive process. We’re pleased to be offering customers this addition to our mobile advertising platform.”
During audience segmentation, the advertiser has full control over rule creation. This new feature is part of a suite of solutions from DataLift 360’s Dynamic Retargeting offering. Further offerings include access to all creative formats, including Dynamic Creative, Playables and Rewarded Video. AppLift’s DataLift 360 reporting solution offers additional transparency and granularity to better interpret results and gather learnings during retargeting campaigns, and even after they run. Advertisers have the flexibility to adjust retargeting campaigns and user segmentation based on the sophisticated reporting to help achieve better precision, efficiency and ultimately, maximize value and revenue.
AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app advertising lifecycle. AppLift’s unified platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.