The Certification Acknowledges HIRO’s Commitment to Providing Advertisers with Trustworthy and Transparent Video Advertising
HIRO Media, the world’s first Safe SSP, received a new industry acknowledgment for its unique and innovative technology, “TAG Certification Against Malware,” by the Trustworthy Accountability Group (TAG). This distinction reaffirms HIRO’s leadership and commitment to combating malicious advertising and provide transparency and control to its partners.
The certification validates HIRO’s Safe SSP platform and leadership as the only publisher-centric solution that protect user experience and enables publishers to block malicious advertisements in real time. HIRO Media developed the Safe SSP platform in response to the growing demand to create a safer environment for all publishers and advertisers at scale.
“The TAG’s certification is the industry confirmation for HIRO’s leadership in protecting publishers from suspicious creatives and optimizing the demand path. HIRO objective is to assure both publishers and advertisers that by partnering with HIRO their investments are actively protected against actors with malicious intent,” said Ariel Napchi, HIRO’s Founder and CEO. “Customer experience is our top priority, and we are committed to developing robust systems and processes to ensure that ads are delivered to brand-safe sites, and that real consumers view each ad.”
“The TAG certification is a testament to the HIRO team who proactively and attentively work to maintain security and transparency standards in our technology so we can continue providing quality solutions for our customers,” Napchi continued.
The high bar and stringent requirements for advertising companies to acquire TAG certification are designed to protect advertisers, publishers, technology providers, and consumers from the fraudulent behaviors that cost the digital ad industry billions of dollars each year.
About HIRO Media
HIRO Media’s ongoing mission is to help publishers reach the best monetization strategies while protecting the user experience and customer satisfaction. HIRO’s Safe SSP is the world’s first solution to grant publishers full control over their campaigns, providing a real-time blocking of suspicious creatives, managing user experience while providing unmatched business intelligence tools. HIRO Media technology offers innovative video-based marketing solutions and products for publishers and advertisers. HIRO Media places a special focus on ensuring safety for publishers, transparency & control for advertisers and optimized monetization – for both Demand and Supply partners. For more information, please visit http://www.hiro-media.com/.
Trustworthy Accountability Group (TAG) is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry while continuing to enable innovation. A joint marketing-media industry program, TAG was created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency.