Sublime Launches Dynamic New Look and New Positioning

The company formerly known as Sublime Skinz re-brands, capitalising on its significant global growth and enhanced commitment to the user experiencepowered by a combination of creativity and technology

LondonSublime, a global high-impact advertising marketplace that creates and delivers premium ad experiences that perform, announced today its new brand identity. The launch of its new name, brand, tagline, and website is aligned with its repositioning that connects creativity with performance and direct response for enhanced brand experiences. This transformation follows the company’s impressive global growth and development, and reflects its continued commitment to offer premium advertising solutions at scale in a fast-evolving and demanding industry.

Sublime consistently provides advertisers and publishers across the globe with innovative, tailor-made solutions at scale, and differentiates itself from the market with its creative-driven technologies. From respecting the user experience and providing extensive KPIs to brands, to offering higher engagement and guaranteed viewability, the company leverages its proprietary technology to deliver new digital ad market standards.

The new tagline, ‘Creativity at Scale,’ conveys Sublime’s capability to develop high-impact ad units on multi device and in brand-safe environments – both factors of utmost importance to many advertisers.

Since its launch in 2012, the company has transformed the industry with its functional, impactful, non-intrusive, and scalable ad units. Ongoing enhancement of the advertising experience and availability of the product for use on a global scale thanks to a strong in-house technology – including the opening of a new office in Düsseldorf– are at the core of Sublime’s renewed manifesto.

Marc Rouanet, Sublime Co-Founder and CEO said: “We are thrilled to unveil the company’s fresh look and positioning. One of Sublime’s main aspirations has always been to drive innovation and creativity, and our dynamic new branding represents this. This rebrand also marks a new stage in Sublime’s own story and identity, as we focus more on the overall advertising experience and draw on our expertise to invent new, scalable market standards that are creative-led.”

Sublime creates and delivers ad experiences that perform, captivate and inspire digital audiences at scale. It offers a high-impact marketplace where market-leading technology is combined with a creative-first approach; Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity, drive results, and enhance the user experience. It is committed to breaking the mould in creative innovation, while delivering the highest level of service and support.

Founded in 2012, the Paris-based company has offices in London, Düsseldorf, San Francisco, and New York, and delivers direct and programmatic advertising campaigns across the globe.

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