Outbrain Helps Publishers Win Back Audiences from Facebook and Google Newsfeeds

A new digital experience for publishers, brands and users that transforms every page into an infinite stream of Discovery while providing publishers with a blank canvas with full editorial control

LONDON — Outbrain, the world’s leading native advertising platform, announced its launch of SmartFeed, an endless feed of content discovery that allows publishers to customize the user experience, improving both engagement and revenue.

Outbrain helps publishers win back audiences from Facebook and Google newsfeeds

Continuing its commitment to unique, personalized content experiences, Outbrain’s launch of SmartFeed has all the markers of quality digital advertising: a blank canvas for publishers to define, a brand-safe environment for marketers, and an infinite feed of digital discoveries for readers.

“The excitement of flipping each page of a magazine, unsure of what content you’ll discover next, is what inspired Outbrain’s foundation over a decade ago,” said Yaron Galai, Founder and CEO at Outbrain. “We’ve brought that same excitement to digital, replacing flips with scrolls of vertical discovery. Now, the content doesn’t have to end when the article does.”

This smarter feed has already resulted in a 60% average increase in organic CTR and a 40% average increase in publisher revenue.

SmartFeed not only gives publishers the opportunity to engage readers more intelligently — utilizing all forms of content — from editorial and outstream video to sponsored and native placements, all within a highly visual, card-based design that is modularly flexible. This is also a more creative and user-friendly way for brands to do advertising, with the capability to target specific placements or leverage the carrousel format into SmartFeed, in a brand-safe and mobile-first environment.

A feed experience is how users prefer to engage with content on mobile devices, which led Facebook, Google and Apple to gain momentum.” said Ayal Steiner, VP of International Revenue at Outbrain. “Publishers must rethink the experience users are having on their mobile sites, and Outbrain’s SmartFeed is a technology solution to help publishers on that transition.”

About Outbrain

Outbrain is the world’s most powerful native advertising platform, guiding the digital discoveries of consumers around the globe. Genuinely connecting marketers, publishers, and the consumers in-between, Outbrain serves more than 275 billion personalized recommendations, organically personalizing the reader experience.

Outbrain’s expansion to some of the web’s largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publishers that currently leverage the Outbrain platform include: CNN, ESPN, Time Inc., Fox News, The Guardian, The Telegraph, New York Post, Sky News, TF1, Condé Nast, Orange, and L’Equipe.

Headquartered in New York City, with a global presence across 16 offices, Outbrain was founded to natively narrate the web. To learn more about Outbrain, visit www.outbrain.com.