Industry-leading IP geolocation intelligence utilized to increase advertising targeting capability
London, UK: Digital Element, the global IP geolocation data and services provider, has today announced that expert performance marketing and traffic monetization platform, Clickadu, has chosen its NetAcuity EdgeTM technology, to improve global performance for clients through the provision of enhanced targeting for their campaigns.
Clickadu is a powerful ad network for both mobile and web channels, delivering profit optimization for advertisers and publishers across the world. The company allows brand advertisers and media buyers to acquire trusted traffic sources worldwide and generates over 250 million impressions daily – allowing its clients to leverage real-time data performance statistics to target their audiences more effectively. Clickadu selected Digital Element’s IP intelligence and geolocation solution to access global IP datasets with granular accuracy to improve its traffic tracking offering.
By using Digital Element’s NetAcuity Edge technology, Clickadu will be able to identify consumers’ locationswith a high degree of accuracy, right down to postcode level – without the user being personally identified. This will allow the geotargeting of advertising and content on a worldwide basis, and allow location to be used alongside other data to create tighter targeting profiles. The technology improves the global reach of clients’ projects by providing actionable information about online users, enriching precision targeting for advertising, and empowering improved campaign analytics. Additionally, Clickadu will also utilize connection type, mobile carrier, proxy, and ISP data from Digital Element, further boosting its targeting capability.
“Digital Element is a market leader in the provision of IP geolocation data,” said Demian Mash, Affiliate/Marketing Manager, Clickadu. “The accuracy of its IP geolocation technology, NetAcuity, guarantees we can provide our partners with the traffic quality and accurate geotargeting they are looking for, allowing us to drive more valuable, trustworthy traffic to advertisers’ campaigns. The technology is hugely beneficial to us as it dramatically boosts the available opportunities to engage with geo-oriented advertisers and affiliates in our platform.”
Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.
“Our partnership with Clickadu is an exciting prospect for Digital Element, as they are looking to serve their already staggeringly high traffic impressions with our quality IP geolocation data,” commented Kate Owen, Digital Element’s VP of Northern Europe. “Our growing presence in the Eastern European markets is testament to the hard work the team is putting in to guarantee we offer the most reliable and accurate IP geolocation data avaliable. By using our data, Clickadu can continue to enhance its specialized targeting of traffic to increase engagement for its clients and ensure relevant content is delivered to lift conversions even further.”
Clickadu joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Videology, MediaMath, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.
About Digital Element
Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.
Visit http://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
About Clickadu
Clickadu is the fastest growing popunder ad network for web and mobile channels. With the help of Clickadu’s cutting-edge platform, brand promoters and media buyers are able to buy traffic from thousands of placements worldwide with specific targeting options. Thus, advertisers get a perfect booster for ROI, brand awareness and revenue, while media partners gain a steady income for displaying ads. Tracking software providers Voluum, AdsBridge, Bemob, Binom, Tracking Desk recommend Clickadu as a trusted traffic source for top media buyers. The company also has a number of exclusive contracts, self-made high-innovative technologies, anti-malware, bot and fraud filtering IT tools, and a highly-skilled international team.
Visit https://www.clickadu.com/ for more information.
