Columbia, MD — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has appointed Peter Randazzo global chief technology officer. In this role, he will report to John Lee, Merkle’s chief product and data officer.
In an effort to optimize strategic synergies and operational efficiencies, Merkle is expanding the remit of its Enterprise Solutions Group to include the product and platform operations across all of Merkle’s brands on a global basis. As Merkle acquires additional companies, Randazzo and his team will similarly integrate those product teams as appropriate.
Randazzo has been with Merkle for the past four years, serving most recently as CTO for the agency’s product and platforms group. He led the implementation of a team and product development approach that has successfully launched and enhanced many of Merkle’s core products and platforms, including its Connected Recognition, DataSource, and M1 platforms.
“Peter is a strong leader of people and teams. He is the sort of talent magnet that gives Merkle a distinct advantage in this critical sector of our business,” said Lee. “His ability to lead large teams, drive innovative thinking, and inspire the adoption of cutting-edge technology has been proven many times over.
“As we continue to solidify Merkle’s global leadership position as a full-service people-based marketing agency, Peter’s expertise in technology integration will be invaluable,” said David Williams, chairman and CEO of Merkle. “Over the course of the next year, he will define the teams, plans, and organizational relationships that will drive technology integration across all Merkle brands and future acquired entities.”
Prior to joining Merkle, Randazzo held chief technology roles with iCrossing and Core Audience, playing a major role in the acquisition of Core Audience by Hearst Corporation in 2010. Previously, he served as chief information officer for Agency.com.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With more than 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.