The agency will undertake end-to-end of creative production and measure media campaigns using blockchain technology
LONDON, UK: Year-old media agency Anything is Possible announces a partnership with The Wave, after seeing off competition from leading global agencies.
The brief extends across both creative services and encompasses offline, social, search, native, display and video media buying.
The appointment of Anything is Possible marks the end of a competitive pitch from advertising and media agencies, including independent specialists, and the beginning of The Wave’s advertising campaign ahead of the launch of its Bristol location in Autumn 2019.
Craig Stoddart, CEO of The Wave said: “We are excited to embark upon this new partnership with Anything is Possible, which is an important moment for our business as we move closer to launching our first UK location. The agency’s innovative, transparent and unique approach to service, talent, and delivery give us confidence that our media budget will be spent in our best interests and not wasted on unnecessary technology or processes.
“One of the things we were especially concerned about is the increasing, so-called “ad tech tax. Anything is Possible proved to us that they have not only the talent to effectively execute media campaigns but also that we will have complete visibility into all investment, measurement, and optimisation across all channels.”
Anything is Possible is an early adopter of blockchain technology and represents a commitment to one hundred percent transparent media planning and buying providing a single line of sight across media and technology investments.
Sam Fenton-Elstone, CEO, Anything is Possible said: “In today’s fast-paced, increasingly digital world it’s becoming increasingly important for consumers to have easy access to ways to leisure activities. At the same time, the crowded digital advertising ecosystem makes it difficult for start-up companies to navigate the process of media and technology partnerships and drive ROI from creative and media budgets. We’re delighted to work with The Wave to make both these things possible.”
About Anything is Possible
Anything is Possible creates better brand and consumer connections making advertising enjoyable, engaging and effective. The truth is, focusing on media channels, CPMs, cookies, or impressions is a mistake made far too often. It leads to high-frequency, low-quality and low-impact campaigns that annoy people and are subsequently forgotten.
We partner with our clients, we don’t just plan and buy media. We share our expertise through open audience, media, planning and performance insight processes, full training, consultancy programmes, and bespoke reporting.
About The Wave
The Wave is an inland-surfing destination where anyone and everyone can surf and bodyboard on safe waves, every day of the year. It brings surfing, nature and a fresh way of thinking to people of all ages, backgrounds, and abilities – from a child stepping on a board for the first time, to professional training for the Olympics.
It is the first destination of its kind in England and its Wavegarden Cove technology provides up 1,000 waves of varying sizes and shapes an hour. Every aspect of the surfing experience – from perfect waves and supportive lessons to tried and tested wetsuits and boards – has been designed to ensure that surfing really is fun for all.
The 200m long surfing lake is at its heart, but The Wave is not just about surfing. It’s about sharing incredible experiences with anyone who wants to enjoy them, in a naturally healthy space. We’re about improving health and wellbeing, helping people be the best version of themselves and having a shedload of fun in the process! As well as the surfing lake, there is wonderful food and drink, beautiful gardens, peaceful hideaways, and family-friendly camping