NEW YORK — IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger to the role of Vice President, Member Engagement. He will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs and helping its member companies meet their business objectives. Reporting to Sheryl Goldstein, Senior Vice President, Marketing and Member Investment at IAB, he joins the trade organization from Conversant, the digital platform arm of Epsilon, where he worked as Senior Director of Business Development for the company’s emerging restaurant segment.
“At a time of rapid change in digital advertising, IAB is prepared to provide meaningful content and events that help industry practitioners make sense of the change and partner with them on initiatives that can drive real world results.”
In his new role at IAB, Berger will work hand-in-hand with the trade group’s more than 650 member companies to strengthen their brands by increasing their participation in IAB thought leadership, as well as IAB Learning & Development training and events. He will also ensure that member views permeate across the IAB to guide the programming team in developing new content and event opportunities that provide highly relevant, actionable insights for members and the industry at-large.
“IAB has a diverse and dynamic membership, and I’m excited to help them tap into the trade group for opportunities that will help them deliver on their distinct objectives,” said Berger. “At a time of rapid change in digital advertising, IAB is prepared to provide meaningful content and events that help industry practitioners make sense of the change and partner with them on initiatives that can drive real world results.”
Over the past two decades, Berger garnered expertise across all sides of the marketing ecosystem, including brand management, agency, media, digital, ad tech, data, analytics and attribution. After beginning his career working on blue-chip brand accounts at several major New York advertising agencies, Berger transitioned to the brand side at L’Oréal, where he launched and managed haircare brands. Since then, he has led sales teams at Next Generation Radio, Alloy, music start-up Music Mogul, multi-cultural publisher Interactive One, the ad network Viant, and the native platform inPowered. He joined Conversant in 2017.
“There are very few people in our industry who can match the depth and breadth of Rick Berger’s experience,” said Goldstein. “Having led sales teams across the digital ecosystem and at several of IAB’s member companies, Rick is perfectly positioned to understand our members’ unique business challenges and deliver programs that meet their needs.”
Berger graduated with a BS in marketing and advertising from Syracuse University.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.