London, UK: Incubeta DQ&A, the specialist marketing technology division of independent marketing group, Incubeta, today announces it has been named a global Google Marketing Platform Sales Partner. This new status adds to its existing and long-standing Google Marketing Platform Sales Partner status across APAC, EMEA and more recently, AMER.
In becoming a global certified sales partner, Incubeta brings its 17-year heritage of defining, deploying and optimising the digital marketing technology infrastructures of hundreds of brands across the globe.
As a founding Google Marketing Platform Sales Partner in EMEA, Incubeta is long-established in consulting for brands that are seeking to seamlessly implement the world’s leading digital marketing technology platforms. As well as its advanced marketing technology solutions, Incubeta enables advertisers to seamlessly connect into the creative and media solutions through its divisions of Incubeta Joystick and Incubeta NMPi, respectively. With the power of Google Marketing Platform combined with Google Cloud Platform brands will have the ability to implement privacy-centric digital marketing infrastructures. Brands will also be able to achieve data-driven dynamic creative solutions at scale and speed, delivered through highly optimised paid media campaigns. Incubeta’s proprietary technology further augments Google Marketing Platform’s functionality, providing clients with a unique proposition.
Google Marketing Platform is a marketing technology solution, comprising Display & Video 360, Search Ads 360, Campaign Manager and Analytics 360, and offers brands the ability to develop the advanced dynamic marketing strategies needed to thrive in the digital economy. Sales Partners are members of the Google Marketing Platform Partners program, who have been invited due to their extensive cross-product competency and history of collaboration with Google. Google Marketing Platform Sales Partners are vetted by Google to meet the rigorous standards of company certification, possessing at least five individual product experts, and providing case studies for each product.
Michael Ossendrijver, Incubeta DQ&A Brand CEO and Chief Strategy Officer at Incubeta comments: “This global partnership enables us to provide our sophisticated service levels and proprietary products to new territories. Incubeta has been a proud and effective partner of Google Marketing Platform in APAC and EMEA for more than 17 years, and more recently we were able to take this to the US market. It’s fantastic to be able to extend our offering to brands on a truly global scale.”
Luke Judge, US and UK CEO of Incubeta adds: “By becoming a global GMP sales partner we are strengthening the service value of our specialist creative and media solutions across multiple markets. As a marketing group focused on seamlessly driving performance for clients, our team is geared up and excited to meet the needs of brands who are looking to attract a global audience. We have the necessary knowledge of operating and attracting different audiences and the sensitivities surrounding this, and I’m excited to see us amplify this as we continue to expand our global offering.”
Incubeta is the union of three market-leading specialists in Technology, Media, and Creative – Incubeta DQ&A, Incubeta NMPi, and Incubeta Joystick respectively. By seamlessly integrating these three specialisms and rethinking the rules of marketing, Incubeta puts the ownership and control of the customer experience back in the hands of the advertiser, both brands and agencies.
Incubeta DQ&A specifically is an expert in advertising technology infrastructure, data management, and marketing systems integration, enabling advanced digital marketing strategies that seamlessly integrate Media and Creative for maximum performance.
As the largest and longest established GMP sales partner in EMEA and APAC, Incubeta has proven through working with top-tier brands that they are leading specialists in helping advertisers tackle complex projects such as in-housing, dynamic creative, data integration, real 1:1 marketing, and industry-specific segmentation modeling. Incubeta is primed to help advertisers deliver complex use cases across Google’s Maturity Framework and Menu of Services.
Find out more at: incubeta.com
About Google Marketing Platform Sales Partners:
Sales Partners are members of the Google Marketing Platform Partners program, who have been invited due to their extensive cross-product competency and history of collaboration with Google. To become Sales Partners, these companies were vetted by Google, meeting the rigorous standards of company certification, possessing at least five individual product experts, and providing case studies for each product. In addition, Sales Partners are subject to interviews and must demonstrate their work in increasing clients’ digital maturity. Sales Partners collaborate with Google on joint business plans while also benefiting from co-marketing opportunities and sales / customer management tools. Companies that become Google Marketing Platform Sales Partners span from operating companies of global media holding companies, to independent agencies, to technical sales and services specialists, to consultancies.