Barcelona, Spain – Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager.
LaLiga started working with Tappx during the 2019-2020 football season. Prior to onboarding Tappx, the LaLiga Fantasy Football app team evaluated its in-app advertising inventory as being underutilised and incurring significant revenue losses. Tappx delivered a solution to help the LaLiga performance team to maximise the fantasy football app’s revenue potential, whilst overcoming challenges such as scalability and management.
As a final step LaLiga integrated the Tappx SDK to access new exclusive demand, without experiencing any technical difficulties. Despite challenging global economic conditions, LaLiga observed a 10% increase in total revenue and improved operational efficiencies.
Kinga Kruzmanowska, Publisher Partnerships Director at Tappx, commented:
“Team Tappx is thrilled to have LaLiga onboard. LaLiga enlisted the support of Tappx to plan, execute and manage a comprehensive monetisation strategy and to help reduce operational costs for LaLiga’s fantasy football app. Following an extensive audit process, Tappx presented additional insights, which enabled Tappx to deliver custom recommendations to optimise the account and importantly generate additional revenue. The initial trial established a closer relationship with LaLiga, with Tappx continuing to support the LaLiga fantasy football app on an ongoing basis.”
Tappx is a fast-growth AdTech company that delivers digital advertising solutions for multiple platforms including mobile, OTT/CTV and desktop. Tappx’ proprietary technology empowers publishers to maximize ad revenues across mobile and OTT channels. It offers a distinct point of difference – technology which has been specifically engineered for mobile and OTT markets, thereby offering brands and agencies increased trust and transparency. The Tappx platform currently processes over 20 billion ad requests per month worldwide.
Tappx has headlined across numerous high profile competitive growth rankings. In March 2020, Tappx was featured as Europe’s 2nd fastest growing advertising company in The Financial Times FT1000: Europe’s Fastest Growing Companies special report. In 2018, Tappx was voted as Spain’s 2nd fastest-growing startup by TECH5 and The Next Web. In 2017, Tappx featured in the Red Herring Top 100 Europe ranking. Tappx was founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO).
LaLiga is a global, innovative and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football competitions. In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 11 offices and 46 delegates. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.