Debbie Conetta joins a growing team at Playrcart – the pioneer in transactional advertising
LONDON, UK: British AdTech pioneer Playrcart is delighted to welcome Debbie Conetta to its management team in the role of Commercial Retail Director. The newly-created role will involve sourcing and managing new retailer relationships across beauty, consumer packaged goods (CPG), grocery and more.
The award-winning startup, which has developed technology to make any digital creative asset instantly transactional, is on a rapid growth trajectory with new partnerships signed with a number of major brands in the UK and the US. Conetta will lead the retail function.
Joining from a previous new business role at Go Direct Marketing, Conetta brings more than 15 years of experience in client-facing retail businesses focused on the UK, European and US markets. She comes to the role with substantial experience in selecting the right technology products to drive growth, including working cross industry as an integral part of a brand’s Customer Relationship Management (CRM) function, and also building relationships with external partners.
Passionate about global retail innovation, Conetta is dedicated to empowering marketing teams with data solutions to deliver tangible growth throughout their organisations. She is described by founder Glen Dormieux as “an exceptional sales professional and leader with experience managing client partnerships to drive growth”.
Conetta said about joining Playrcart:
“Playrcart’s innovative tech is much needed in the retail industry. It will be a game changer for brands, especially with the demise of the cookie and the dramatically changing landscape of online advertising. As a consumer it excites me and the passionate marketeer in me is excited to share with retailers knowing the impact it will have.”
Playrcart is a leader in advertising technology innovation with a pioneering solution enabling brands to make any digital creative asset instantly transactional within the ad unit, social or live stream format. Its transactional ad format maintains the engagement experience derived from compelling content, while enabling a clear call to action, be that a purchase, booking, enquiry or donation. Brands that use Playrcart’s technology see online friction reduced by 75% on average and an improvement in return on ad spend (ROAS).