Obama Discusses the ADA’s Progress and Encourages the Public to Do More to Support Americans Living with Disabilities
SAN DIEGO – To coincide with the twentieth anniversary of the enactment of the Americans with Disabilities Act (ADA), President Obama is joining the Ad Council and the American Association of People with Disabilities to launch a new series of television and radio public service advertisements (PSAs). The ads, which feature the President, celebrate the progress that has been made during the last two decades and remind the public that there is still a lot of work to do so that all Americans have equal opportunity and full participation in this country. The Ad Council is distributing the PSAs to media outlets nationwide.
“The Act was a huge step forward for the 50 million people in this country living with a disability. It helped renew the promise that, here in America, we are defined not by our limitations, but by our potential,” said President Obama. “As we celebrate the 20th anniversary of this historic legislation, it’s important to remember that we are still fulfilling that promise.”
In the new television and radio PSAs, President Obama communicates the importance of the ADA and urges all Americans to visit www.disability.gov to see how they can help support those living with disabilities. The PSAs were created pro bono by Proof Integrated Communications in New York. Mark Perriello, vice president of San Diego based BNA Communications, consulted on script development on behalf of AAPD, of which he is a board member. The television and radio spots will air in advertising time that will be donated by stations throughout the country.
AAPD (www.aapd.com)
The American Association of People with Disabilities (AAPD), the country’s largest cross-disability membership organization, organizes the disability community to be a powerful voice for change – politically, economically, and socially. AAPD was founded in 1995 to help unite the diverse community of people with disabilities, including their family, friends and supporters, and to be a national voice for change in implementing the goals of the Americans with Disabilities Act (ADA).
The Advertising Council (www.adcouncil.org)
The Ad Council is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.
BNA Communications (www.bnassociates.com)
BNA Communications is a full-service communications firm that provides innovative strategy and solutions for new as well as established organizations with expertise in government, corporate and public sectors. BNA creates individualized solutions for clients and helps them communicate and connect with the people they need most for success.
