RESTON, Va. – LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities, enabling advertisers and agencies to detect and anticipate inappropriate content on a real-time basis and in advance of purchasing media for display advertising campaigns. The preemptive brand protection capabilities have been proven throughout a decade of research and development with the company’s patented ClickSense contextual advertising technology.
LucidMedia’s preemptive brand protection capabilities differ significantly from “traditional” post-campaign brand safety analysis by using the company’s patented technology to pre-screen online advertising inventory. This involves tens of thousands of designated categories for detecting impression content with potentially objectionable concepts. Each advertiser can set criteria, or sensitivity levels, around specific categories ranging from adult entertainment to alcohol, drugs, war, hate, profanity and thousands of others. LucidMedia’s technology uses proprietary content markers to detect inappropriate impressions in advance that an advertiser may want to block partially or across the board based on their sensitivity levels and specific needs. Using LucidMedia DSP, agencies and advertisers can very quickly determine if a potential page is safe based on the advertisers’ criteria and sensitivity levels.
“LucidMedia has invested a decade of research and technology development to offer preemptive brand safety, as we believe the value to be unlocked is significant, particularly as traditional offline brands become more comfortable with the genuine accountability that preemptive brand safety can provide,” said Ajay Sravanapudi, LucidMedia Founder and CEO. “Preemptive protection for brand advertisers is hard to do, but we believe it’s absolutely critical for advertisers and agencies to have this capability, especially for traditional big brands to more fully trust and embrace online advertising while increasing efficiency.”
LucidMedia DSP evaluates more than one billion impressions a day from the Internet’s largest real-time media sources. This enables advertisers to scan impressions before they buy them, while applying a robust semantic analysis of the content to ensure they capture the real meaning and catch any instance of an inappropriate phrase. Preemptive brand safety enhances efficiency for advertisers by reducing waste.
LucidMedia
LucidMedia Networks, Inc. (www.lucidmedia.com), is a demand-side online display advertising management and targeting platform that delivers optimized, direct response and brand advertising campaigns to interactive agencies. LucidMediaDSP™ with ClickSense® page-level analysis and intelligent real-time bidding (RTB) is available as both a self-service and managed service to interactive agencies and their brand advertisers. The LucidMedia DSP employs an easy-to-use and secure agency interface to deliver proprietary campaign optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes 25 billion ad impressions every month for hundreds of major brand advertisers.
