Industry Veteran Assumes Senior Role for Digital Media Measurement Team
STAMFORD, Conn. – InsightExpress, a leading digital marketing research firm, announced the promotion of Molly Elmore to Vice President of Research within the company’s Digital Media Measurement team, effective immediately. As Vice President of Research, she will be responsible for setting the analytical direction for InsightExpress within the digital media measurement space. In addition to overseeing the development and execution of analytic products and services for the AdInsights® solution, Cross Media Symphony® research and InsightNorms™ data analysis, she will lead client communications regarding the analysis and reporting of advertising effectiveness research results.
As InsightExpress’ lead digital media measurement researcher, Elmore joined InsightExpress in 2006. Since then she has been instrumental in helping build and refine the company’s approach to advertising effectiveness research. Her focus on creating efficiencies across the Digital Media Measurement analytics organization has increased her team’s productivity, further enhanced quality, and continues to result in highly satisfied clients.
Elmore joined InsightExpress from Aspen Analytic in Atlanta, GA, where she held the position of Statistical Consultant. During her tenure there, she built statistical models to predict consumer and business behavior. In this role Elmore also consulted with clients to develop analysis and modeling-driven marketing programs, and analyzed customer data to help clients understand buyer behavior.
Before joining Aspen Analytic, Elmore worked at Dynamic Logic, where she held the position of Vice President, Research Services. While at Dynamic Logic she managed the Research Department, and was responsible for developing, executing and analyzing marketing and advertising-related research projects. Elmore significantly expanded the company’s research offerings, establishing a range of innovative analysis techniques and methodologies. Prior to Dynamic Logic, she worked as an Analyst at Digitas in New York, NY.
Elmore has spoken at a number of industry events, including the ARF Week of Workshops, the ARF Main conference (convention and expo) and ESOMAR, the European arm of the ARF. She has also been a guest lecturer at Baruch (CUNY) Graduate School’s Department of Information Systems.
Elmore holds a Bachelor of Science degree in Statistics and Biometry from Cornell University. She currently resides in Atlanta, GA.
Marc Ryan, Senior Vice President, Chief Research Officer at InsightExpress commented, “Molly has made tremendous contributions to the Market Research team at InsightExpress since she joined the company four years ago. Her passion for the industry, analytic expertise, and dedication to excellence have earned the respect of clients and colleagues alike. I am thrilled to announce Molly’s promotion to Vice President, and look forward to her continued success here at InsightExpress.”
About InsightExpress
InsightExpress is a leading provider of digital marketing research solutions, specializing in the measurement of advertising and brand communications. The company’s proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise, proprietary methodologies and an exclusive platform, InsightExpress helps agencies, media and marketers optimize marketing initiatives across online, mobile and other media. Founded in 1999, InsightExpress is headquartered in Stamford, CT, with offices in San Francisco and New York. For more information, please call 203.406.3233.
