Orange Label provides creative and strategic collaboration in launching consumer focused online ad campaigns for netBAT. Brand Affinity Technologies launch of netBAT in August 2010, excites consumers, publishers and advertisers with a new online editorial content experience.
NEWPORT BEACH, Calif. – Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, announces the launch of new online ad campaigns for Brand Affinity Technologies newest product, netBAT. Having worked with BAT since 2007 in various capacities, Orange Label was excited to work with BAT on netBAT’s online ad campaigns.
netBAT transforms online editorial including images and articles into interactive experiences containing multimedia apps, such as Twitter, Facebook and YouTube, to name a few, that are highly relevant to the featured content – ALL without making users leave the site they are visiting. To experience netBAT, go to www.netBAT.com or visit one of the leading news or lifestyle sites, such as: The New York Daily News, North Jersey Media Group and Rotowire.com – and look for the netBAT logo on celebrity editorial.
With the launch of netBAT in August, Orange Label has developed three multi-level online ad campaigns. “Our challenge was to create a message and design that would not only engage users, but also educate them real-time, since many of the ads are running within the netBAT environment itself.” said Orange Label’s Integrated Account Supervisor, Alyse Vultee. Each of the ad campaigns were designed to build marketplace awareness for netBAT through creative “how-to” messaging, such as: We Bring The Apps To You. “Orange Label developed unique creative strategies for netBAT’s online ad campaigns, while delivering the quick turnaround we needed.” said Brand Affinity Technologies VP of Marketing, Allie Savarino Kline.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT BRAND AFFINITY TECHNOLOGIES (BAT)
Founded in 2007, BAT (http://brandaffinity.net) unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. Currently available endorsement talent includes more than 3,600 celebrities and sports superstars such as Drew Brees (NFL), Andy Pettitte (MLB), Rajon Rondo (NBA), Brooks Robinson (MLB – Hall of Fame), Walt Frazier (NBA – Hall of Fame), and Lennox Lewis (Boxing). BAT also engages consumers directly through netBAT (www.netbat.com), which transforms celebrity content into interactive experiences on leading websites. Learn more about BAT in Fortune Magazine at www.fortune.com/bat. Connect with BAT on Facebook: www.facebook.com/BrandAffinityTech and Twitter:@BATimpact.
