NEW YORK – Vibrant, the global leader in premium contextual advertising solutions, is reporting a 75% growth in financial vertical revenue for the second half of 2010 over H1 2010 as the resurgent sector continues to fuel the advertising industry’s comeback. Over the past year, Vibrant’s revenue from the category, which includes personal finance, banking and insurance, is up 35%.
Helped by competition among credit card issuers and a marketing revival for consumer loan products, US financial services advertising was up 11.3% to $3.8 billion for the first half of 2010 according to Kantar Media. Overall, US online advertising revenue was up 17% in Q3 2010 to a record $6.4 billion, the IAB and PwC recently announced.
“Vibrant’s growth shows our enormous value to financial-sector advertisers, consumers and publishers,” says Vibrant Co-founder and CEO Doug Stevenson. “Our business, financial and news audience has surged 40% in six months to 75 million unique users. As the sector continues to rebound, we are leading the industry in delivering brand-safe consumer engagement solutions for the largest advertisers.”
Brendan Connors, Media Supervisor, Worldwide at Neo@Ogilvy, says, “Vibrant’s solutions bridge search and display and allow us to deliver brand messaging from relevant keywords. Their contextual technology is helping our clients reach potential customers for their financial products and services in a very relevant and meaningful way.”
Vibrant now reaches nearly 60% of the Ad Age top 100 business/finance advertisers – a 20% increase in 2010. Campaigns for these leading companies have shown particularly high engagement rates with users whose household incomes exceed $100k annually.
Vibrant’s increase in financial-sector revenue comes on the heels of similar successes in Q3 2010 for the pharmaceutical and auto categories, which were up 58% and 76% respectively.
About Vibrant
Vibrant (www.vibrantmedia.com) is the world leader in premium contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching 207 million unique users per month (comScore, October 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the “Best Places to Work in Marketing & Media.” Vibrant Co-founder and CEO Doug Stevenson was named an Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit:
www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.
