LONDON – Internet marketing continues to grow in importance for many marketing managers. Creative digital marketing agency Strange (www.strangecorp.com) has published a report outlining next year’s key trends in online marketing. The aim of the report is to give marketers and advertisers insights into new and continuing developments, as well as strategies to capitalise on them.
The report discusses the impact of new technologies, social changes and the developments in online marketing channels on the planning, execution and measurement of marketing campaigns next year. Strange has looked at what the future holds for search, social media, mobile and tablets, data protection and email as well as what the launch of web TV could mean for brands and the future of paid news content.
The report also looks what custom typography and new browser developments means for web design next year. Each topic is explained with tips on how to optimise each of these to retain a competitive edge.
To incorporate some Christmas spirit into the launch, Strange as also designed and built an online advent calendar (www.strangecorp.com/xmas) which reveals a new trend each day. This will be supported by a social media strategy to drive more visitors to the site.
Paul Honey, Managing Director at Strange comments, “In these challenging economic times, we are seeing more brands investing in digital channels to make their campaigns work harder and smarter. Following the success of our ‘Online Marketing Trends for 2009’ article, we decided to expand this year’s piece and integrate it into our Christmas campaign.”
Visit www.strangecorp.com/xmas throughout December, to view the calendar or download the full report from http://www.strangecorp.com/news/view/online-marketing-trends-in-2011.
About Strange
Strange is a creative digital marketing agency. We deliver exceptional performance by developing outstanding websites and online campaign strategies. Our services cover digital strategy, creative, technology and online marketing.
Specialising in travel, fashion, media, consumer goods and ecommerce, Strange works for local, national and international clients from a wide range of sectors. The agency works with, MTV, Google, Friends of the Earth, Universal Music, Brittany Ferries, Climate Week and Animal clothing.
To find out more about Strange, please visit www.strangecorp.com
