ALC Harnesses Innovative Web-Crawling Technology to Produce Unique eBusiness Database
PRINCETON, N.J. – How did businesses tell their story before the Internet? Ads, direct mail, radio and TV commercials, brochures and other means of communications allowed them to tell a part of their story. Then came websites giving organizations large and small the ability to present themselves without limitation, to customers and prospects, employees, vendors and investors. The synchronization of robust website content with sophisticated web-crawling technology that can extract and organize that content for marketing purposes is the fuel behind ALC’s new database, 3D eBusiness Intelligence (3DBI).
3DBI now provides data acquirers the opportunity to identify, segment and target businesses (and their executives) according to their “digital presence.” Digital presence is defined as an organization’s “commitment to the web” that takes the form of the depth and scope of its website or sites, the traffic it generates and the activities it performs on line.
3DBI currently contains unique data sets on some 10 million key executives at approximately 4 million U.S. based companies, who have made an investment in their digital presence. No longer bound by antiquated and restrictive data formats and rigid uniformly coded information, 3DBI integrates both structured and unstructured data nowhere else available, including:
• Metadata company descriptions (that are far more insightful than typical SICs or NAICs codes)
• Comprehensive set of firmographics such as employee size and sales volume
• Exact executive titles and biographies, searchable by key word
• URLs for 100% of records
• Website complexity (i.e. number of pages, broken links, etc.) and volume of traffic
• eCommerce capabilities (i.e. presence of shopping cart, credit cards accepted, keyword profile etc.)
• Website platforms and site maintenance technology
Data accuracy is certain because information is obtained directly from website content that is maintained by the organizations themselves. Plus, web crawling for updated information happens 24/7/365, ensuring timeliness of the data.
The 3D eBusiness Intelligence database is organized into five key data sets, each specifically designed to facilitate actionable insights into key market segments
3D eBusiness Intelligence Datasets:
1) 3D eBusiness Intelligence: Corporate Extracts
In addition to standard firmographics including type, employee size, and sales volume 3D eBusiness Intelligence delivers self-described, detailed company data deciphered from metatag terminology and the site’s content. This up-to-date information goes well beyond rigid SICs and can be searched by key words for more expansive reach or pinpoint refinement of the marketplace. Up to 3 executive contacts are included in these records.
2) 3D eBusiness Intelligence: eCommerce Businesses
Accessing eCommerce functionality extracted from online stores, this dataset provides detailed information about companies conducting sales on the internet.
3) 3D eBusiness Intelligence: Key Word Advertisers
Analyzing a company’s website complexity and popularity, this data provides a unique view into those corporations who engage in key word advertising to promote their goods and/or services on the web.
4) 3D eBusiness Intelligence: Technology Extracts
This unique data offers an inside look at the technology powering company websites. From the operating system to website popularity and complexity, information includes SSL certificates, number of incoming links, audio/video supported, website size, client/server side technologies, and much more.
5) 3D eBusiness Intelligence: Executive Extracts
The executives that a company features on its website indicates their influence over corporate direction and strategy. Therefore, this dataset provides the individuals most likely to be leaders and decision-makers. 3DBI captures exact titles, along with biographies and other executive descriptions extracted from websites. The data is comprised of much more information about executives than a static job function or title can convey, such as prior positions and current responsibilities, alumni data, professional associations, and more.
To learn more about 3D eBusiness Intelligence, please contact Annemarie Swingle at (609) 580-2754.
