Confirms Acxiom’s Focus on Customer Engagement and Value
LITTLE ROCK, Ark. – Advertising Age has ranked Acxiom® Corporation (Nasdaq: ACXM) as the No. 1 U.S. agency for the third year in a row, confirming Acxiom’s focus on innovations that deliver customer value for clients globally.
Acxiom also ranked No. 1 in “Top Direct and CRM Agencies in the U.S.,” No. 2 in “World’s Top CRM/Direct Marketing Agencies” and No. 9 in the “World’s Top 50 Agency Companies.”
Leveraging its consumer data and analytics, superior technology and talent, Acxiom is uniquely positioned to deliver customer insight across channels and media, identifying customer preferences and allowing marketers to engage with them with the highest level of certainty. At the same time, consumers are provided with the choices they need to interact with their favorite brands and companies.
“The traditional definition of an agency is evolving, with brands expecting partners to share their values of accountability and focus on driving shareholder value,” said Acxiom Chief Marketing Officer Tim Suther. “In this rapidly changing environment, Ad Age’s ranking validates our focus and the sentiment of our clients.”
In 2008 and 2009 Acxiom was the first No. 1 leader in Ad Age’s ranking that was not a traditional full-service shop or a conventional advertising agency. Advertising Age’s rankings are based on revenues.
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.
