Partnerships with Acxiom, Datalogix, Polk, and TARGUSinfo’s AdAdvisor Deliver Improved Campaign Results for Advertisers
CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced partnerships with four leading providers of primary off-line data, helping mobile advertisers deliver highly-targeted and effective campaigns. These partnerships are the first in the industry to combine off-line audience insights and true network scale.
Jumptap’s advertisers have already seen great results from this deeper level of data. Jumptap recently helped a major auto advertiser target ads to ZIP codes including customers that show a high inclination toward its brand. Ads targeted to these ZIP codes showed lift over broadly targeted ads in virtually every campaign. One campaign showed an 85 percent lift over the control campaigns not using data targeting. For more information on this campaign and other data, download Jumptap’s June 2011 MobileSTAT report.
As part of these strategic partnerships, Acxiom, a leader in marketing services and technology that provides consumer segmentation and targeted direct mail solutions, supplies Jumptap with anonymous information to assist advertisers in reaching audiences in a specific demographic or life stage.
Datalogix, the leader at integrating database marketing and digital media, provides Jumptap with the ability to use anonymous purchase-based data in key verticals such as retail, consumer packaged goods, loyalty and more. Past purchases are the strongest predictor of future purchase behavior and the Datalogix database includes almost every U.S. household and contains over $1 trillion in consumer purchase behavior.
“There is no question that mobile marketing will be of increasing value to companies that want to drive deeper brand loyalty and customer engagement,” said Chris Scoggins, SVP & GM DLX Platform, Datalogix. “This partnership allows Jumptap to leverage Datalogix’s proprietary targeting segments, thus ensuring that the correct audiences are reached across all mobile devices.”
Polk, the automotive data and marketing solutions leader, supplies Jumptap with offline indexing reports for vehicle segments, make and model information by ZIP code. This comprehensive, anonymized data helps advertisers on the Jumptap network target mobile device users who are more likely to buy certain makes and models of automobiles.
“Initial test results have shown a significant lift in click-throughs when Jumptap has used Polk ZIP data to prioritize targeting,” according to Andrew Price, Vice President, Sales and Client Services at Polk. “We are very encouraged by Jumptap’s leadership in utilizing third party data for mobile targeting and look forward to continuing to integrate Polk data into Jumptap’s automotive ad campaigns.”
TARGUSinfo, the leading provider of On-Demand Insight, delivers AdAdvisor elements, which leverage TARGUSinfo’s proprietary offline segmentation platform – providing audience targeting capabilities on large numbers of U.S. households based on lifestyles, propensities, brand preferences and many other attributes.
“Increasingly, marketers are creating content to leverage the interactivity of mobile devices. This innovative content can go to waste without the right audience to interact with it. AdAdvisor’s unique data goes beyond demographics to behaviors and lifestyle characteristics of large groups of U.S. households. In a privacy friendly manner, AdAdvisor will help Jumptap effectively deliver the appropriate audiences to marketers at scale,” said Paul McLenaghan, Vice President of AdAdvisor, TARGUSinfo.
A common, key ingredient to all of these partnerships is a commitment to privacy standards. Each data partner certified that its practices comply with Jumptap’s privacy standards, which require that users are given notice and choice about how their data will be used. Aggregated information from the partners will be leveraged to provide enhanced targeting based on partner data, without personally identifying users. In addition, Jumptap provides its own opt-out for ads delivered to users of apps or mobile browser users, allowing users to choose to decline ad targeting, if they wish.
Because of these partnerships, Jumptap’s advertisers are able to target relevant ads to mobile users more likely to be in certain life stages, segments, or even more likely to purchase a certain type of product. The benefit for the users is they are served more relevant advertising, seeing offers that more closely match their situation and needs. Publishers also benefit as they serve ads that better suit the needs of their users which results in better ad performance and a better consumer experience.
“The unique benefit of mobile advertising is that it reaches consumers on a personal level, which is both a challenge and a tremendous opportunity for advertisers,” said Paran Johar, Chief Marketing Officer at Jumptap. “Our relationship with each of these partners benefits advertisers with higher return on ad spend, rewards our publishers with better monetization, and provides consumers with the most relevant ads.”
Jumptap Privacy Standards
Jumptap is committed to preserving the balance between respecting consumer privacy and delivering relevant ads that align with consumer interests. As a charter member of the DAA mobile advisory committee, we understand that mobile devices are far more personal than PCs and we have designed our policies with this in mind. We firmly believe in both transparency and choice when it comes to the collection and use of data.
We strive to maintain high standards. It is our practice to avoid sensitive issues, such as medical information, for profiling and we offer one of the most extensive opt-out programs in mobile advertising. We are committed to working with industry organizations on establishing and upholding standards. We strive to make privacy protocols simple to execute and we are constantly evolving to stay on point with the advanced innovations in targeting and ad delivery. Our privacy policy is available on our website and can be viewed here.
About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Acxiom’s superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services.
About Datalogix
Datalogix is the leader at integrating database marketing and digital media. Our mission is to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. We offer audience segmentation and integrated media programs directly and through all leading digital media companies. Datalogix is based in Westminster, CO, with offices in New York, Boston and Chicago. Please visit us at www.datalogix.com.
About Polk
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.
About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 300 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America’s top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.
