DUBLIN – Research and Markets has announced the addition of the “The UK Online Advertising Industry Growth and Forecast to 2016” report to their offering.
In 2010, the advertising industry accounted for around 34.40% of the total service sector revenues and this sector is characterized as being fragmented in nature, with various sub-sectors, including online/ digital advertising. Increasing broadband penetration, education, income, rising number of internet users as well as popularity of social networking websites is behind the growth of online advertising globally. The online advertising industry is of various forms, but the most popular are digital search advertising, followed by display and classified advertising.
In the UK, more than 30% of all advertising budgets are spent online, making the UK internet industry the one with the highest share of national ad expenditure, when compared to any other European market. In 2010 the UK internet advertising market grew 8.80%, the reason behind the growth was the retail sector. Finance, consumer goods and entertainment & media sectors contributed the highest percentage in the overall online advertisement revenues. In the UK, the reason behind the investment in online advertising is faster broadband services and expanding user base. By end of December 2010 the UK’s active online user base increased to 40.30 million.
Key Questions Answered:
What is the size of the Online advertising industry in the UK and factors accounting for change in its segments (Search, Digital, and Mobile)?
What are the industries contributing in online advertising demand in the country?
Who are the leading international and domestic players, business and recent developments?
What is the future prediction of the European and UK online advertising industry?
How change in the European macro economy environment and online ad spending may lead to change in the UK online advertising industry?
Companies Mentioned:
Google Inc,
Yahoo Inc,
AOL LLC
For more information visit http://www.researchandmarkets.com/research/20866f/the_uk_online_adve.
