With 140 Proof Social Ads, All Politics is Social

Political stumping gets social with new ad solution for political campaigns; candidates can instantly reach targeted groups of voters on Twitter and Facebook and extend their social and traditional campaign efforts beyond existing followers

SAN FRANCISCO – 140 Proof, the leading social ad platform for Twitter and Facebook, today launched a new social ad solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. 140 Proof social ads enable candidates to amplify their campaign efforts and extend their reach beyond existing followers, putting their messages at the top of the social news feeds of over 100 million potential voters.

Whether candidates just want to broaden the reach of their existing tweets and posts, or they’re out to own the social conversation around a Presidential debate, 140 Proof social ads are a natural extension of any candidate’s ongoing campaign efforts. 140 Proof creates real-time, top-of-the-feed ads directly from a candidate’s tweets, allowing them to conduct far-reaching conversations with social audiences at the precise moments that are relevant to their campaigns.

For example, candidates can use 140 Proof social ads to:

• Reach new potential voters: a candidate’s regular tweets and posts are only seen by existing followers; 140 Proof gets these tweets in front of millions of new potential voters.
• Capitalize on breaking news: 140 Proof allows candidates to be first out of the gate with commentary on breaking news and events (and even opponent missteps).
• Augment crisis communications: when candidates must react to negative ads or campaign gaffes, 140 Proof gives them a powerful tool for rapid and far-reaching response.
• Enhance TV and video ad buys: candidates can use 140 Proof to run ads that include a video within the ad itself, drawing more attention to viral campaigns or TV spots.
• Own the social conversation around live events: candidates can run real-time campaigns targeting voters who are watching and commenting on live political broadcasts while on Twitter or Facebook.

140 Proof also gives candidates the ability to precisely target these ads to their most coveted audiences, using technology that segments voters based on whom they follow, keywords used in their social streams and other publicly available keys from their social graph. Campaigns can work with 140 Proof to customize their own voter targets, or they can leverage 140 Proof’s pre-built political audience “clusters”, such as Swing Voters; Soccer Moms; NASCAR Dads; Greens; Tea Party; Union Interested; Hispanic; We are the 99%; and many others.

“Twitter and Facebook have become the de facto political platforms that decide elections, and experts are projecting that the ad spend in social media in this year’s election will be 15 times greater than in 2008. To be competitive in the social era, candidates will need to look beyond their existing followers and use tools such as 140 Proof to extend their reach,” said Jon Elvekrog, CEO of 140 Proof. “Candidates should be using their Twitter account as their mouthpiece, and 140 Proof social ads as their megaphone.”

To download an infographic on political social advertising tips and trends, please visit: http://proof.ly/2012-infographic-01.

For more information about 140 Proof social ads for political campaigns, please visit: http://proof.ly/political-campaigns.

About 140 Proof

140 Proof is the leading social stream media platform, providing brand advertisers a simple and effective way to reach millions of consumers primed to discover and share. The company delivers sharable ads to users above their information feeds from Twitter, Facebook and other socially connected services. 140 Proof’s stream-analysis technologies match ads to the target audience persona groups based on public social cues like who they follow and keywords in their feeds. Social and viral effects deliver unique benefits to brand advertisers, while maximizing revenue for partners, enabling them to provide compelling stream-based applications and services to consumers on their web and mobile devices. The stream is everywhere — 140 Proof is headquartered in San Francisco and has sales offices in New York, Los Angeles, Chicago and Detroit. For more information, please visit: www.140proof.com

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