RAMP’s optimized search and video solutions driving increased content discovery and user engagement
BOSTON – RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced that the Golf Channel has selected RAMP to deliver next generation search and video experiences on GolfChannel.com.
RAMP’s new implementation on GolfChannel.com includes RAMP’s award winning universal search solution, which enables users to easily and quickly find all relevant content on the site across all formats- video, audio, text and image, as well as RAMP’s topic page publishing solution, which automatically identifies and publishes thousands of user-friendly topic pages for easy navigation across Golf Channel’s content collection. Golf Channel is also utilizing RAMP’s topic page solution to build customer “advertorial” offerings for its sponsors. In just the first month since launch, RAMP’s search solution has increased user engagement by 141% and topic pageviews by 14%. RAMP’s solution replaces a previous search implementation that lacked the ability to deliver comprehensive results across the site’s deep catalog of premium golf content.
In addition, Golf Channel will be integrating RAMP’s new MetaPlayer video framework, which delivers a more engaging user experiences with advanced time-based capabilities such as “jump-to” video search, tag and scene-based navigation, and contextually related content and advertising integrations. Golf Channel implementation will also take advantage of MetaPlayer’s integration SDK with Golf Channel’s existing online video provider ThePlatform. RAMP’s studies have shown that other MetaPlayer implementations increase video engagement by more than 70%.
“RAMP’s solutions are designed to deliver immediate results for media companies and enterprises building next generation digital businesses,” said Tom Wilde, RAMP CEO. “We are thrilled to be working with Golf Channel and creating unique experiences for users across their digital properties.”
“RAMP’s search and video solutions were easy to integrate across GolfChannel.com, and have delivered immediate results for us,” said Mike Lowe, Senior Director of Business & Strategy. “Most importantly, RAMP enables us to create unique experiences for our users that keep them coming back.”
About RAMP
RAMP has developed the Web’s first Content Optimization platform, and is the only universal solution for all types of web content – video, audio, text and images. Using RAMP, clients are able to fully leverage the value of all of their content assets by driving increased discovery across search and social sites, enhance user engagement through dynamic search and publishing solutions, and maximize revenue. through sophisticated advertising capabilities.
