Vaughn and Miller to Present CMO Council Report as Part of an Influential Panel at Top Digital Marketing Conference
ad:tech San Francisco 2013
BOISE, Idaho – Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, announced that Shane Vaughan, CMO for Balihoo, and Liz Miller, Vice President for the CMO Council, will be part of the “Fresh Tactics for Finding & Reaching Your Audience” panel at ad:tech San Francisco.
This session takes a look at emerging ad platforms, new tools and methods for creating audience segments, as well as strategies for reaching customers across multiple devices. According to the recent “Brand Automation for Local Activation” report from the CMO Council and Balihoo, many companies are dissatisfied with the effectiveness of local channel and field sales partners, and are looking to maximize the impact of their national campaigns by using local marketing tactics and digital media.
“The CMO Council research has some startling findings that show why local marketing is broken for many national brands, and Balihoo is honored to be taking the stage at ad:tech to share ways to help marketers more effectively reach local audiences,” said Shane Vaughan CMO for Balihoo. We look forward to a great discussion on media strategy with some of the leading minds in the industry.”
ad:tech is a digital marketing and technology conference and exposition that provides advertising, media, marketing and technology professionals with the tools and techniques needed to succeed in a constantly changing and increasingly digital world.
Who: Shane Vaughan, CMO for Balihoo, and Liz Miller, Vice President for the CMO Council
What: Media Strategy: Fresh Tactics for Finding & Reaching Your Audience
To download the CMO Council Report, “Brand Automation for Local Activation–Connecting Customer Engagement into Measurable Local Strategies,” click here.
When/Where:
ad:tech San Francisco, April 9th – 10th, Moscone Center West, San Francisco, CA
Vaughan and Miller will speak at 11:45 a.m. on Tuesday, April 9th
Shane Vaughan will be available for press interviews. For media inquiries, please contact: Tom Francoeur by email at tom.francoeur@emanatepr.com, or by phone at 617-474-1405.
About Balihoo
Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase. Additional information about Balihoo is available at www.balihoo.com.
