Creates Digital Advertising Solutions Department Offering Advertisers Customized and Innovative programs
LOS ANGELES – impreMedia, the leading Hispanic news and information company in the U.S., announced that according to comScore’s Hispanic Ad Focus (September 2013), its digital network IMPOWER! is now sixth among the top 10 most-visited Hispanic Ad Focus online destinations. With nearly 5.5 million unique visitors monthly, IMPOWER! is a robust digital network of premium brands that publish high quality, engaging content that is highly sought after by US Latinos.
“We’re making significant investments across all our platforms to better serve the diverse needs of our audience and client partners”
“We’re making significant investments across all our platforms to better serve the diverse needs of our audience and client partners,” said Ivan Adaime, general manager digital division. “As a result of our efforts, we’re seeing huge dividends as our digital platforms continue to grow exponentially particularly in the emerging Hispanic mobile space where IMPOWER! is making huge inroads.”
Launched in September 2012, IMPOWER’s traffic has seen consistent growth, increasing 120 percent between June 2013 and September 2013 alone. (comScore Multi Platform Hispanic Ad Focus, September 2013). In addition to growth from mobile users, other initiatives that have significantly bolstered its online presence include the launch of Quiero+Futbol, a vertical website dedicated to soccer, as well as new network partnerships with LatinosPost.com, ElComercio.com, Autoproyecto.com, and Latinola.com.
“Many advertisers such as GM, Chrysler, Honda, Kraft, McDonald’s and Marriott are taking notice and turning to our network for innovative ways to further engage with U.S. Hispanic audiences,” continued Adaime. “To be an even better partner to our customers we created an Advertising Solutions department that is charged with developing creative and inventive solutions.”
impreMedia’s digital sales organization is also gaining ground as one of the most trusted by leading media executives. According to Jack Myers MyersBizNet’s Annual Survey of 600 advertiser and agency executives who evaluated general market and entertainment legacy media and digital native organizations on four measurement criteria, impreMedia tied for 24th among the top 30 digital media sales organizations. For additional information on the survey, visit www.jackmyers.com.
About impreMedia
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including IMPOWER!, its Digital Publisher Group. Twenty-six percent of U.S. Hispanic adults use an impreMedia network product. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impreMedia.net.
