New partnership with Twitter’s tailored audiences feature personalizes content to increase relevance for marketers and consumers
WESTLAKE VILLAGE, Calif. – ValueClick, the leader in personalized digital marketing, announced a partnership with Twitter to help advertisers tailor audiences on the social network and reach them through personalized communication from Promoted Tweets and Promoted Accounts.
“To be able to scale our personalization capabilities even further into the social sphere is an exciting opportunity for our clients and digital marketers everywhere. It will allow us to better empower marketers to put their data into action effectively.”
The partnership integrates Twitter’s new tailored audiences capability into ValueClick’s 1:1 personalized marketing solution. Of the few marketing partners chosen for the launch of Twitter’s new product, only ValueClick can personalize messaging beyond segments to the individual level and connect with Twitter users across their devices, in real-time.
“We’re thrilled to be working with Twitter as an early partner to launch this new product,” said Ric Elert, COO of ValueClick. “To be able to scale our personalization capabilities even further into the social sphere is an exciting opportunity for our clients and digital marketers everywhere. It will allow us to better empower marketers to put their data into action effectively.”
ValueClick will not only be helping marketers reach their existing customers and high-intent users who have shown interest in their brand or category via Twitter, but also further personalize brands’ outreach on an individual basis. Every day, ValueClick works with more than 400 blue chip companies and more than five thousand companies of all sizes across most consumer categories including top brands in retail, automotive, telecom, and travel.
About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is the leader in personalized digital marketing. Combining the strengths of ValueClick Media, Commission Junction, Mediaplex, Greystripe and Dotomi, ValueClick helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world’s largest affiliate marketing network – all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.valueclick.com.
