Cinegif Helps Enable Versatile, Flexible and Engaging Motion and Emotion in Digital Content and Advertising
AUSTIN, Texas – The new Flex Media content movement and the Cinegif technology platform enables you to:
“Flex Media explores the relationship between still and motion, creativity and insight, storytelling and imagination. It demonstrates how embracing new technology can transform and enrich visual communications across channels and platforms.”
- Add automatic, immediate motion and emotion to your digital content and advertising
- Meet file size requirements across digital channels
- Easily deploy content and access detailed real time analytics
- Improve digital advertising engagement and effectiveness
A whole new approach is evolving and growing for digital imagery, content creation and visual communications. It’s an approach that bridges that space between a still image and a video – providing the motion, emotion and engagement of video, without its size and complexity. Taking the still image beyond one moment in time and expanding it to tell a more comprehensive and energetic story – yet one that meets the content requirements set by social media channels, ad networks, website and landing page designs, emails and more. It’s called Flex Media.
Grabbing your target audience’s attention is more important than ever in our busy world where the average online attention span in 2013 was eight seconds. Research has shown that using animation and movement in digital communications can greatly improve response rates. For example, a report by Experian Marketing Services showed that using an animated GIF or Cinemagraph in email creative improved click-through rates by as much as 72%.
And with Flex Media on the move, that type of animated digital content is vast and growing. Animated GIFs, cinemagraphs, hybrid photography, animated portraits, looping video and more all fit within this category – providing new ways to stretch imagination, exercise creativity and add engagement to online advertising and communications. Flex Media content does not require a click to view – it is automatic, immediately visible and interactive for the audience upon visiting a website, opening an email, viewing a display banner or visiting a trusted social media site.
Creative is alive and thriving in this category, from the duo credited with the artistic revival of the GIF format, Jamie Beck & Kevin Burg, to popular animated GIF artists like Mr. GIF, who continue to push the creative boundaries of this flexible type of content, to innovative hybrid photography pioneers such as Giulio Sciorio.
“Flex Media explores the relationship between still and motion, creativity and insight, storytelling and imagination. It demonstrates how embracing new technology can transform and enrich visual communications across channels and platforms.” – Giulio Sciorio
https://flixel.com/flixel/qnjbaipn2gmlfd29y9y0/
Giulio Sciorio
http://annstreetstudio.com/2013/11/08/seeing-new-york/
Jamie Beck & Kevin Burg
There is even a new category of Digital Single Lens Mirrorless (DSLM) cameras dedicated to this Flexible Media space in that it specializes in capturing still photography and videography at the same time. One of the latest cameras in this category is the new Panasonic Lumix-GH4 – the Ultimate DSLM Camera with new AF Technology and 4K video recording capability.
“Flex Media provides a whole new portfolio of flexible, versatile and emotive digital content options – giving marketers, advertisers and creative professionals new ways to use motion to improve engagement and response. Cinegif is proud to be a thought-leader and pioneer in this space and looks forward to all its potential.” – Graham McFarland
Flex Media is a new form of expression born from the evolution of technology. It gives new opportunities and potential for engagement in the digital content and advertising space. Go ahead. Push your ideas further. Exhaust the possibilities. Join the movement.
About Cinegif
Inspired by the work of such revolutionary artists as Jamie Beck and Kevin Burg, Cinegif was founded to liberate marketing, advertising and creative professionals by enabling them to quickly and easily create, deploy and track rich, engaging and interactive Flex Media content across digital channels, platforms and devices. With the Cinegif platform, multiple types of Flex Media content can be combined into one high-quality, compact format that is easily deployed via an automatically-generated embed code and tracked in real time. Improve your digital advertising engagement and effectiveness with Flex Media content and the Cinegif platform. Learn more at www.cinegif.com
