New live ad stitching provides advanced tracking, insertion and delivery for digital ads
MOUNTAIN VIEW, Calif. – Anvato, the integrated TV Everywhere platform provider for broadcasters, today announced the addition of advanced live ad stitching to its growing product lineup. The company will showcase this innovative technology at NAB 2014 in April. This major update closes the gap between broadcast-quality ad delivery and user-targeted digital ads.
“Anvato offers this enhanced ad stitching technology as part of a pre-integrated suite, allowing our broadcasters to go live in a matter of minutes. This integration and the unique ability to support and automate both national and local ad serving gives Anvato and its broadcast customers a clear competitive advantage”
Anvato’s technology enables broadcasters to insert and track ads delivered in a live stream to every connected mobile and PC device. Broadcasters use Anvato’s unique solution to:
- Perform ad calls and insert them server-side, reducing player latency.
- Make user-specific ad calls for highly targeted monetization.
- Enable local sales teams to deliver and track their own ads.
- Perform real-time transcoding of third-party ads to ensure compliance on all devices.
- Track ads delivered to all devices, including native players on mobile devices.
“Anvato offers this enhanced ad stitching technology as part of a pre-integrated suite, allowing our broadcasters to go live in a matter of minutes. This integration and the unique ability to support and automate both national and local ad serving gives Anvato and its broadcast customers a clear competitive advantage,” explained Alper Turgut, CEO of Anvato. “The introduction of our latest ad stitching technology further solidifies Anvato’s technology leadership, as it is the only solution on the market that truly integrates with broadcast back-end systems.”
By integrating Anvato’s VAST-compliant server-side ad technology with ad delivery platforms like Google’s DoubleClick for Publishers (DFP) and Comcast’s FreeWheel, high-value video ads replace those in the original broadcast. These ads are fully interactive for an engaging user experience. When combined with Anvato’s cross-platform players, this technology allows broadcasters to efficiently reach every device and create new monetization opportunities with the highest-quality advertising experience.
About Anvato
Broadcasters leverage Anvato’s innovative monetization solutions to deliver the highest value for their advertisers and capture ad delivery data on all device platforms. By combining low-cost, on-premise video processing with highly flexible cloud infrastructure and management, Anvato provides broadcasters with the most optimal TV Everywhere platform.
NBC Universal, FOX Sports, LIN Media, Hearst, Scripps, Univision, Post-Newsweek, and Journal Broadcast Group are among the top broadcasters who trust Anvato as their technology partner.
