BOSTON – Abine, the online privacy company, today announced the launch of Blur, the first all-in-one service protecting people’s passwords, payments and privacy. Blur is a first-of-its kind offering that lets consumers take back control over their data by making it possible to use the Web without being tracked or forced to provide their personal emails, phone numbers or credit cards to companies they either don’t completely trust or who can’t guarantee will keep their data secure and private.
Consumers’ data is increasingly being lost or stolen in massive data breaches at the likes of JP Morgan Chase, Target, and Home Depot, while users activities are being tracked, collected and sold by Facebook, Google and thousands of other ad networks, mobile apps, and social media services. Over 157 million US credit card holders have been notified of a breach in the last 18 months while the typical web surfer is tracked by 11 companies at each site they visit- resulting in over 2,500 unique tracking and data collection attempts weekly. This is the new reality of the Internet in 2014 – and 2015 will see increased threats.
Until now, consumers had no simple way to say “NO” when asked for their personal information by mobile apps and web sites- which have all become increasingly intrusive, spammy, and insecure. Nor have they had much choice about being tracked. Blur gives power back to people making it simple to choose what amount of their personal information they are OK providing to any website: no matter a) what they are doing- surfing, creating a new account, or shopping, or b) what device they are using – mobile phone, browser or tablet.
Blur’s features:
- Creates and remembers strong passwords to log you in fast from any device
- Protects and fills logins, addresses, & credit cards into forms without typing
- Choose to share or to “mask” your email, phone #, & credit card anywhere
- Automatically blocks tracking by Facebook, Google, and 100’s of data collection companies and targeted ad networks
- Encrypts and syncs personal info across phones, tablets, & computers
Consumers have gotten confusing marketing messages about how to protect themselves in this fast-evolving online environment. Anti-virus security companies, identity theft protection providers and even browser vendors like Microsoft and Apple with their private browsing features all claim various forms of protection. The reality: such older established services do little to truly protect consumers threatened by a combination of data breaches and cyber hacking, lax password habits, and aggressive online data collection and tracking.
With Blur, users simply choose to “mask” their personal information. With one click or finger tap, Blur can encrypt and generate a new email address, strong unique password, or one-time use secure credit card that get sent to the site or merchant instead of the consumers real private information. Blur also automatically blocks hundreds of tracking companies from secretly collecting detailed data about what people do daily online.
“To share or not to share, that is now, finally, the consumers option,” said Rob Shavell, CEO of Abine. “Blur users surf worry-free because it’s virtually impossible for their passwords, credit cards, and other private personal information to wind up in the wrong hands.”
Blur is free. Even the strongly-encouraged premium protection will be available free to all users for 30 days (and costs less than $4 per month ongoing). Premium service includes a second dedicated private phone number, unlimited new credit cards, as well as the ability to add unlimited devices to an account for one subscription price. To download and use Blur immediately, visit www.abine.com.
About Abine
Abine is the online privacy company. Abine has for years been committed to providing consumers with innovative and comprehensive privacy solutions meant for everyday web users. Abine’s solutions have been trusted by over 25 million people worldwide to protect and control their passwords, privacy, and identity. Get Blur.
