Jones Media to Increase Sales and Brand Awareness for Canada’s No. 1 Women’s Lifestyle Media Brand
Over the last six months and since its recent acquisitions of BlogHer Inc. and StyleCaster Media Group, SheKnows Media has nearly tripled its unique visitors per month count in Canada, up from 2.7 million to 7.45 million.
New York, NY and Toronto, ON – SheKnows Media, a rapidly expanding, award-winning women’s lifestyle media platform with 84.5 million unique visitors per month (comScore, Multiplatform Lifestyles Ranking, November 2014), announced that it has signed an exclusive partnership with Jones Media, a premium Canadian publisher representative that offers a consumer-centric media proposition to national advertisers.
Over the last six months and since its recent acquisitions of BlogHer Inc. and StyleCaster Media Group, SheKnows Media has nearly tripled its unique visitors per month count in Canada, up from 2.7 million** to 7.45 million***. The company is the country’s number-one women’s lifestyle media brand, with nearly 13 million social media fans and an impressive line-up of clients that include Kellogg’s, Kimberly Clark, P&G, Reckitt Benckiser and American Express Canada.
Effective immediately, Jones Media is responsible for continuing to build brand awareness and drive up digital media and advertising sales in Canada for all SheKnows Media properties, including SheKnows.com, BlogHer and StyleCaster.com and DailyMakeover.com.
“The Canadian market is extremely important to us,” said Philippe Guelton, Chief Executive Officer, SheKnows Media. “Most recently, we made improvements to SheKnows.com to optimize the online experience for our valued Canadian users. In 2015 and beyond, we will focus on maintaining our position as the country’s number-one women’s lifestyle media company with support from Jones Media and through a number of key initiatives, including the upcoming launch of our innovative Experts Among Us platform in Canada.”
Experts Among Us is the world’s largest online community for women, connecting content creators with content seekers and the brands that want to work with them. Combined with BlogHer’s leading influencer platform, Experts Among Us is a 21,000 member-strong program that features a diverse mix of bloggers, social media influencers, professional writers, credentialed Experts, female entrepreneurs and everyday hand-raisers. Details of the platform launch in Canada will be revealed soon.
Jory Des Jardins, SheKnows Media’s Senior Vice President, Global Strategic Alliances, added, “SheKnows Media was founded with a commitment to women inspiring women. Jones Media not only offers an excellent track record of success, but as a company founded by a trio of women, it aligns perfectly with our own corporate mission. We look forward to working with Jones Media to meet our aggressive growth and audience engagement objectives.”
Cathy Fernandes, President, Jones Media, added, “Already a top player in the women’s media lifestyle space, SheKnows Media is poised for significant, ongoing growth in the Canadian media marketplace in 2015 and the years to come. We are thrilled to work with a company that we align with from a values standpoint, and look forward to leveraging our relationships with advertising agencies and key marketing decision-makers to ensure SheKnows Media gets the brand presence and positioning it deserves.”
To learn more about SheKnows Media, click here or email Marketing(at)SheKnows(dot)com.
** comScore Media Metrix – Multiplatform Key Measures, May 2014, Canada
*** Calculated based on data from two reports: comScore Media Metrix – Multiplatform Key Measures, November 2014, Canada; comScore Media Metrix – Audience Duplication, November 2014, Canada
About SheKnows
SheKnows Media is a top women’s digital lifestyle media company with 84.5 million unique visitors per month (comScore, Multiplatform Lifestyles Rankings, November 2014) and more than 147.4 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com, BeautyHigh.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 1.7 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is headquartered in Scottsdale, Ariz., with offices in New York, Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom.
About Jones Media
Jones Media (http://www.mrandmrsjones.ca) is a premium publisher representative connecting online publishers and advertisers as they capitalize on their very influential audience and data collection. Results and service driven, Jones Media knows that efficient, effective digital campaigns start with audience based buys. Using proprietary technology and exclusive 1st party data, Jones Media has the capability to optimize towards user habits and content engagement, driving performance and exceeding benchmark expectations.
Stemming from the idea that digital convergence is central to the way we consume media today, Jones Media models its properties and categories around the idea of a family, wherein each member represents a demographic target. Individually, each member of the family has its own interests, ways of consuming media and interacting with technology. As a unit, the Jones Media Family works synergistically together to reach the masses.
Jones Media is #1 in ComScore Top 100 Property reach in Canada with an overall reach of 26MM UV’s and 3,290MM PV’s. They are also top in the Women’s Lifestyle, Fashion and Beauty, Parenting, Food and Health categories.
User experience & engagement in addition to top-level service is the foundation of the Jones Media mantra, Mr. and Mrs. Jones ultimately delivers success at every stage of the execution. Follow us on Twitter @jm_jonesing.
