NEW YORK – The Branded Entertainment Network (BEN), Corbis’s world-leading marketplace for product integration in popular global entertainment, announced its latest service offering, enabling brands to connect with over 20,000 digital media influencers. This enhancement expands Corbis’ patented and strategic portfolio as the industry-leading brand integration and product placement experts for TV, film, over-the-top (OTT) and celebrity content, enabling marketers and brands cut-through capabilities in an increasingly chaotic media landscape.
“With the creation of BEN in 2014, Corbis launched the first-ever global marketplace for brand integration across all media platforms. Today, we’re thrilled to take this platform to the next level”
“With the creation of BEN in 2014, Corbis launched the first-ever global marketplace for brand integration across all media platforms. Today, we’re thrilled to take this platform to the next level,” said Gary Shenk, Chief Executive Officer of Corbis. “With consumer viewing habits – particularly among millennial audiences – rapidly migrating to emerging digital channels, the importance of digital and social media influencers is increasingly important for brands and advertisers alike. With this launch, we provide brands with the opportunity to integrate seamlessly into the videos of digital influencers across all the leading online video platforms, as well as providing measurable and quantifiable results.”
BEN is the interactive platform that provides global brands and media buyers with end-to-end access to film, TV, OTT, digital, music video and celebrity product placement opportunities. The enhancements provide brands and advertisers with highly-valuable and difficult-to-access product integration and embedding opportunities with leading digital influencers and content creators on YouTube, Vine, Facebook, Snapchat, Twitch, Instagram, and other digital and social media platforms.
“Brands have already embraced our platform for connecting with top-tier vloggers and social media influencers. It has allowed them to identify, plan, budget, and measure the performance of product placements,” said Corey Silverman, Corbis’s Senior Vice President of Global Sales.
“For social media influencers, the ability to position themselves and their brand partners in an authentic and genuine way via BEN has opened them up to countless new revenue opportunities,” added Ricky Ray Butler, Senior Vice President of Digital at Corbis. “Our platform has become integral in the development of this market place.”
About The Branded Entertainment Network (BEN): BEN, a service of Corbis, is the world’s only online marketplace for brand integration and product placement. BEN connects brands and advertisers with leading content creators and digital influencers for unparalleled integration opportunities within film, TV, OTT, music and more. BEN creates memorable connections with audiences, measurable results and commercial value for our partners.
About Corbis: Founded in 1989 by Bill Gates, Corbis has rapidly evolved from an image licensing business into a content marketing group that enables brands and publishers to build closer relationships with their customers through premium image, entertainment and digital influencer content. Corbis offers its clients unrivaled access to still and motion imagery, breaking news and entertainment rights as well as BEN, the world’s first online marketplace for brand integration across Film, TV, music, talent and digital influencers.
via BusinessWire
