London, UK – Leading skin-based advertising specialist, Sublime Skinz, has announced the appointment of Mike Wood as Head of Publishing UK. Wood’s extensive experience will bolster the team and further strengthen publisher relationships in the region.
Sublime Skinz is the industry leader in skin-based advertising, enabling brands to display prominent and engaging ads, and publishers to effectively monetise their sites while enhancing the user experience. The company is continuing its expansion across Europe, following the opening of its London office in March 2014.
Of the 3,500 high quality websites Sublime Skinz works with globally, 500 are UK based. Wood has been appointed to forge lasting relationships with new publishers in the UK and strengthen partnerships with existing clients. This will enable the expansion of Sublime Skinz’s network of websites – growing the number of consumers that can be reached, increasing opportunities for advertisers, and maximising revenues for publishers.
Prior to joining Sublime Skinz, Wood was Director of Customer Success at Operative Media Inc., managing EMEA sales and all key accounts. Wood has also held director level positions at AOL networks and Adtech. With 11 years experience working in digital media, he brings extensive knowledge of ad serving across display, mobile, video, and rich media that will be invaluable in expanding Sublime Skinz’s publisher base.
Hugo Benguesmia, who previously held the role of Publisher Account Director UK, will focus on the wider EMEA region driving new business development, as Publishing Development Manager, New Markets EMEA.
Commenting on his appointment, Mike Wood, said: “I’m excited to be joining such an innovative and agile company with a sound commercial model, and an enthusiastic, knowledgeable, and creative team.” Wood continued: “I’m particularly pleased to be based in London. London is often described as a ‘perfect storm’ with close proximity to publishers, agencies, and technology suppliers, fuelled by great connectivity, which makes for a fast-moving landscape. I look forward to working with UK publishers and forging long lasting partnerships.”
Lisa Menaldo, Managing Director, UK said: “Our publisher network is one of our key differentiators in the marketplace so maintaining and expanding publisher relationships is vital. With extensive experience in digital media, spanning a diversity of roles and territories, I’m confident Mike will drive the publisher side of the business and be a valuable addition to the UK team.”
About Sublime Skinz
Sublime Skinz is a leading adtech company specialising in the distribution and optimisation of skin-based advertising. It is the first platform of its kind to provide wallpaper-based advertising, working with advertisers, publishers, media agencies, media trading desks, and ad networks to drive efficient campaigns at scale.
Sublime Skinz provides actionable statistics and transparent insights in real time, allowing brands to capitalise on the most impactful format with the greatest coverage across multiple websites. Sublime Skinz works with a clear objective to maximise revenues and optimise return on ad investments.
Founded in 2012, the Paris-based company has developed an international reach with offices in London and San Francisco, and boasts an impressive network integrated with more than 3,500 websites worldwide. Sublime Skinz was honoured as the ‘audience favourite’ winner of the Launch: Silicon Valley World Cup Tech in 2014. For more information, please visit www.sublimeskinz.com.
