Krux Receives Highest Score in Strategy, is Cited for its Agility, Innovation, and Independence
LONDON – Krux (www.krux.com) was recognised today as a Leader among evaluated data management platforms (DMP) in The Forrester Wave™ Data Management Platforms, Q4 2015 report. Krux emerged as one of the vendors that lead the pack and was recognised as “an innovative independent vendor with deep expertise in the DMP space and a real commitment to client-driven customisation.”
Krux continues to forge its own path as an independent vendor with a far-reaching vision for highly customised person-based intelligence that will inform marketing decisions and much more in the future.
Krux also received the highest score in the strategy category. The Forrester report states, “Krux continues to forge its own path as an independent vendor with a far-reaching vision for highly customised person-based intelligence that will inform marketing decisions and much more in the future.”
The report also states, “[Krux] sees customer data management as the intelligence engine driving business decisions beyond marketing and across the whole enterprise, including commerce and content, with always-on services that parse the flood of data and connect it to the events, places and devices where it’s needed.”
“These results validate Krux’s long-standing commitment to putting people data to work to grow business performance and enrich individual experiences,” said Tom Chavez, CEO and co-founder of Krux. “We are honoured by this recognition from Forrester, made possible by the dedication of the Krux team and the trust placed in that team by our many clients and partners.”
The Krux DMP delivers on the promise of People Data Activation, serving as the central decision system that unifies and activates people data at scale – empowering marketers, agencies, and publishers to reach the right people, with the right message, at the right time, across all consumer touch points. More than 160 companies have adopted the platform, and as a result, Krux interacts with more than 3 billion browsers and devices each month. This unrivalled reach delivers limitless opportunities to put people data to work – via any platform, across any channel, and on any device.
“Our platform unlocks the power of people data, across all screens and from all sources,” said Jon Suarez-Davis, chief marketing and strategy officer at Krux. “There is virtually no limit to the new and innovative techniques marketers and publishers can develop to activate insights and ideas that drive business results and deepen consumer connections.”
A complimentary copy of the full report is available for download here.
About Krux
Krux helps companies worldwide deliver more valuable, more personalised marketing, media, and commerce experiences. Krux’s cloud-based data management platform (DMP) operates in real time, unifying people data from all screens and sources into a single view of the individual; analysing the data to understand each individual’s preferences; and activating the data across any delivery channel. Monthly, Krux interacts with over 3 billion browsers and devices, serves over 20 billion page views, and processes nearly 2 billion CRM records. Founded in 2010, Krux is a venture-backed company headquartered in San Francisco with ten offices across five continents. Krux clients include companies like Kellogg, ConAgra, E*TRADE, Time Warner, Meredith, BBC, and Ticketmaster, with enterprises achieving a 10x return or higher on their investment. To learn more, visit www.krux.com, and follow Krux on Facebook, Twitter, and LinkedIn.
