Bauer Xcel Media adds US titles to GumGum as the company unlocks premium demand and increases incremental revenue
SANTA MONICA, Calif. – GumGum, the leading computer vision platform for marketers, announced an expanded partnership with Bauer Xcel Media, the global digital division of Bauer Media Group. he announcement follows a partnership in Australia, which was announced in March 2016. The companies now work together in the United States, driving additional revenue for several Bauer Xcel Media US brands through GumGum’s industry leading in-image advertising technology. This agreement covers leading titles including In Touch Weekly, Life&Style, J-14, Closer Weekly, Woman’s World, Twist, and M Magazine.
GumGum Expands Partnership with Bauer Xcel Media Bringing In-Image Ads to US Brands @bauerxcel
GumGum’s high-impact advertising solutions enable Bauer Xcel Media to preserve their high quality user experience while placing contextually-relevant creative over engaging image content. Given the high engagement rates with image content online today, this expanded partnership represents a significant opportunity for Bauer Xcel Media and GumGum to drive revenue through targeted advertising while delivering a positive user experience.
“Image content is a significant part of our engagement strategy, and our partnership with GumGum provides our advertisers with high-quality placements that unlock the value of this content through innovative in-image and in-screen ad formats,” said David Park, Head of Business Development for Bauer Xcel Media US. “With GumGum, we are confident that we are retaining the experience our readers have come to know and love while generating a new revenue stream that is delivered via beautiful creative and exceptional service.”
This partnership reiterates Bauer Xcel Media’s dedication to providing innovative advertising solutions to its advertisers. GumGum’s In-Image and In-Screen ads will be served across regular image content, in galleries and across slideshow content.
“Bauer Xcel Media is one of world’s fastest growing digital media companies, and we are excited to expand our work with a business that shares our vision of unlocking the value of images,” said Phil Schraeder, CFO / COO of GumGum. “As image content proves to be one of the most highly engaging formats online, companies such as Bauer Xcel Media have realized the large revenue opportunity held within that very content. It’s an exciting proposition to help them monetize this content while still retaining the quality user experience upon which their brand is built.”
With today’s announcement, GumGum continues to build on its strong momentum with a newly opened office in Sydney, partnerships with more than 2,000 publishers and relationships with half of AdAge’s top 100 brands. The company has a global reach of 600 million uniques and recently raised $26M in financing from Morgan Stanley Expansion Capital.
About GumGum
GumGum is a leading computer vision company with a mission to unlock the value of every online image for marketers. Its patented image-recognition technology delivers highly visible advertising campaigns to more than 400 million users as they view pictures and content across more than 2,000 premium publishers.
Founded in 2007, GumGum invented the in-image advertising category and is used by the majority of Fortune 100 companies. GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, while still prioritizing high-quality inventory, brand safety, and user experience. The company also offers GumGum Visual Intelligence, a real-time visual listening platform that helps brands identify and activate online pictures relevant to them, as well as engage their top influencers on social media.
About Bauer Xcel Media
Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 150 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world’s fastest growing digital media companies.
