Agenda preview reflects complete transformation of flagship event—with new formats, new voices and re-ignites a culture committed to innovation in all its forms
NEW YORK – ad:tech New York 2016, the original industry authority for advertising, marketing and media technology, announced the first release of its agenda, featuring sessions hosted by Madwoman VR, SheKnows Media and Turner AdLab as well as diverse speakers from the industry’s most innovative agencies, creative studios and digital development firms. Under the show’s new theme, “Shift, Experience, Reimagine,” the updates build on the July announcement of this year’s keynotes, featuring Rishad Tobaccowala, Chief Strategist and member of the Directoire+ of Publicis Groupe, Guy Primus, Co-founder and CEO of The Virtual Reality Company, and Laura Henderson, head of Global Content & Media Monetization at Mondelez International.
“The momentum continues to build around our re-launch—and as we have re-ignited our community, that spark is reflected across our agenda”
The November 2-3 show is effectively the re-launch of ad:tech’s signature New York City event. Honoring its 20th anniversary and ringing in a new era of innovation, ad:tech is revitalizing its mission to connect marketing’s most creative thinkers with the coolest technologies in the world. Updates to the agenda will continue over the course of the next month, as the ad:tech team announces bold programming and executions with a number of media companies and major industry associations, collectively leading the charge on the imperative and curating the community’s innovation agenda.
“The momentum continues to build around our re-launch—and as we have re-ignited our community, that spark is reflected across our agenda,” said Eric Pierrejean, Managing Director of Digital and Retail at Comexposium, ad:tech’s parent company. “There are more phenomenal additions to announce and exceptional, highly creative executions with a number of media and industry association partners—some of the most imaginative and passionate influencer communities in New York City—that we soon will unveil. The new ad:tech is all about igniting connections between these communities to drive diversity of thought and innovation across the ecosystem.”
Here is a preview of the updated ad:tech New York agenda:
Madwoman VR presents: The New Reality of Virtual Reality
Discover a whole new world at the intersection of immersive content and technology. Virtual Reality (VR) and Augmented Reality (AR) together have the potential to become the next mass-computing platform. From the cover of Time, the New York Times VR (NYTVR), and even a dedicated feature at Sundance, VR has captured the imagination of the world and is transforming everything from entertainment and advertising, to gaming and education. Become a part of the discussion with the leading industry innovators who, in the pursuit of presence, are creating some of the most compelling immersive experiences, making up rules as they go, and setting the bar for VR development.
Defining the Future: The Turner AdLab Research Initiative
The Turner AdLab is a seven-figure research initiative that brings together some of the sharpest minds from across advertising and marketing, uniting elements of brand, academia, research, tech and design, to experiment and plot a course for the future of advertising. Join us as members of the AdLab share their views on the business critical issues that the industry needs to address in order to evolve the consumer experience of advertising and the ROI it delivers in the context of new viewing experiences.
A Session with SheKnows Media:
Branded Content and Native Advertising – The Miracle Mix
Explore the marriage of content and native advertising with the leading women’s lifestyle digital media company. SheKnows media has revolutionized the publishing industry with seamless integration of users, editors and content creators on a single platform designed to empower the female gender to discover, share and create. The award-winning team at SheKnows creates authentic and on-trend content for a wide variety of audiences.
AI in Marketing:
Artificial Intelligence Technology Playing a Literal Role in the Advertising and Media Profession
Recent years have shown exponential growth in the exploration of artificial intelligence and its potential to alter all aspects of our lives. Developers at Google are approaching the rollout stage of self-driving cars, Amazon has released one of the most effective voice-activated personal assistants in the media space, and Facebook is developing chat-bots in their instant messaging platform so brands can converse with consumers.
In the advertising and marketing world, artificial intelligence is starting to be far more than a science fiction topic or a nifty copy strategy. Join us for a discussion on the development of new technologies and the relevance of a data driven and tech-savvy mindset in today’s world.
A Taste from the Cannes Lions:
Unfairy Tale – Winner of Grand Prix For Good Award
Hear how UNICEF and award winning international creative agency, 180LA, collaborated to create a thought-provoking Global Social Good Campaign. The campaign used creative and imaginative license to tell the harrowing and dramatic true stories of children and refugees suffering from conflict in Syria, with the goal of raising awareness of the plight of children at the hands of conflict.
A View from Europe: New Advances That Will Shape Our Future
Intricately intertwined, Europe and the U.S. take influence and cues from one another in developing industry landscapes. This begs the question, what are the new media models that innovative players in the marketing and advertising industry in Europe have invented and reimagined? What shifts are agencies, clients and media platforms experiencing?
For More Information:
- Updated agenda
- Information on the expo floor features
- Register for ad:tech New York here
- Follow @adtech on Twitter
- For more information on ad:tech, visit: www.ad-tech.com
To submit an RFP, please contact Seb Crookall-Nixon: seb@catalystsf.com.
About ad:tech
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Several annual events around the world deliver immersive education through keynote speakers, timely topic-driven panels and hands-on workshops as well as showcase the latest products and solutions to help deepen understanding and create new ideas that will drive innovation. Attendees leave ad:tech inspired by what’s new and what’s next, armed with the tools and techniques they need to shift and re-imagine their own businesses. For more information, visit www.ad-tech.com. Follow @adtech on Twitter
About Comexposium:
The COMEXPOSIUM Group, one of the world’s leading event organizers, is involved in more than 170 B2C and B2B events across 11 different sectors, including IT, security, digital, high-tech, food, agriculture, fashion, construction, optics and transport. Comexposium hosts more than 3 million visitors and 45,000 exhibitors around the world.
Comexposium operates across 30+ global economic growth zones, such as: Algeria, Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Monaco, Netherlands, New Zealand, Philippines, Qatar, Russia, Singapore, Spain, Thailand, Turkey, UAE, UK, USA.
