NEW YORK – adMarketplace, the largest independent search advertising marketplace, announced the addition of several new publisher partners. Newsweek, International Business Times, iDigitalTimes, Latin Times, Medical Daily, Kohl’s, and the 5miles App now all monetize user search intent with adMarketplace’s customized search solution.
“User search fragmentation is the new norm”
These publisher partners are the most recent additions to adMarketplace’s rapidly growing publisher network. Continued advancement in adMarketplace’s bidding and pricing algorithms helps publishers monetize yield from search intent, and allows advertisers to generate incremental sales from customers on a wide variety of publisher sites — including commerce, general search, local, and news properties.
These advancements in predictive pricing make search a high-yielding monetization strategy for almost any publisher with search intent. In particular, vertical specific retail sites and local shopping partners are in a unique position when it comes to search advertising. By using performance data in its pricing algorithm, adMarketplace can improve user experience. “adMarketplace’s data platform enables us to show search results to users in a way that actually supports our ecosystem,” says Rick Cantu, General Manager of 5miles. “Users get even more offers to compare, and we can show those offers intelligently without affecting our core business. It’s a genuine win-win for us and our users.”
“Contemporary user search is less centralized,” said Jamie Hill, CEO of adMarketplace. “The average person moves all over the web and apps throughout the day. When they’re on a local shopping app like 5miles they’re expressing a different type of intent than a search on Newsweek or National Geographic, and the best way to understand these differences is performance data. We provide predictive pricing and data transparency on a single platform to price real time user intent across a broad spectrum of user behavior to ensure that advertisers are able to reach engaged users wherever they are searching.”
adMarketplace plans to continue to expand its strategic supply. “User search fragmentation is the new norm,” continued Hill. “The ability to price and optimize this new marketplace, the same way you would buy into core search is imperative, and growing our premium publisher supply is the best way to connect our advertisers to customers expressing intent across the internet. People are already using these sites and apps, the intent is out there, and our job is to put our advertisers in front of these users.”
About adMarketplace
adMarketplace is the largest independent search advertising marketplace in the US. The company delivers performance at scale to marketers and agencies, high-yielding custom search monetization for the Internet’s top publishers, and data-driven insights and managed services for all clients. Its Advertiser 3D platform features BidSmart technology to bid algorithmically across dozens of dimensions including traffic source and device type to achieve advertiser performance goals.
