London, UK: Sizmek, the leading open ad management company for multiscreen campaigns, today announced the promotion of digital advertising industry expert Andrew Morsy to the newly created role of UK Managing Director.
Responsible for helping to transform and grow the technology business in the UK, the former Associate Vice President of Sales for UK & Northern Europe at Sizmek, will oversee the London sales team in driving Sizmek’s revenue. Morsy will also be responsible for managing and developing the company’s relationships with numerous high profile agencies, publishers and advertisers to generate new leads for Sizmek, including Peer39 and StrikeAd.
Beginning his career at multinational technology company Yahoo, Morsy has amassed over 10 years’ experience in technology, digital and creative advertising. A charismatic leader with an entrepreneurial spirit, he joined Sizmek as part of its $11.7million acquisition of StrikeAd in 2015 – the first dedicated mobile advertising Demand Side Platform (DSP) – where he held the post of Vice President of Sales EMEA.
Commenting on the appointment, Andrew Bloom, SVP International Sales and Business Development at Sizmek, said “With his strong leadership skills, clear vision, and digital advertising expertise, Morsy is perfectly placed to help Sizmek achieve its ambitious growth plans for 2017 and beyond. With the recent acquisition by Vector Capital, new product enhancements in areas such as programmatic and dynamic creative, and strong 2016 results, we look forward to replicating this success in 2017.”
“Sizmek is a pioneer in the online advertising industry and its dedication to creativity and innovation is second to none,” said Andrew Morsy, UK Managing Director at Sizmek. “I’m delighted to have the opportunity to lead the London team, especially so at such an exciting time for the company. We believe we have the expertise, experience and passion to see Sizmek through the next stage of its development.”
About Sizmek
Sizmek is the Open Ad Management company that brings freedom of choice and contextual relevance to omnichannel digital advertising. As the largest independent ad server, more than 42,000 next generation advertisers, agencies, publishers, and trading desks rely on Sizmek’s offerings and flexible third-party platform integrations to provide the industry’s most customisable, best-in-class approach to creating seamless workflow across a wide variety of partners in the digital advertising ecosystem. With a single point of access to the best technology, data, and strategic guidance, Sizmek builds flexible solutions for marketers and publishers that combine programmatic efficiency with creative. Sizmek operates in more than 70 countries, with local offices, providing award-winning service throughout North America, EMEA, LATAM, and APAC.
