New Platform Delivers a Fast, Easy Way to Buy & Sell Offline Ad Space
CHICAGO – Aadly announced the launch of their new online platform designed to help business owners and marketers easily buy and sell offline advertising space. Geared at small and medium businesses, Aadly allows customers to search, compare, and book offline ad spaces in just a few clicks.
Aadly Brings Accessibility, Simplicity, and Affordability to Offline Advertising
Offline advertising is thriving in the midst of the digital marketing revolution. Aadly makes the case that offline is always on, and that that’s part of the appeal for businesses. It finds audiences as they go about their day—they can’t scroll past it in a feed or click an “X” in the corner to dismiss it. They’re immersed in compelling campaigns as they navigate their environment, and it creates additional opportunities for engagement with target markets in the real world.
Many companies are realizing that a well-developed offline strategy can create more, and more impactful, touch points for customers who are already marketed to online. According to Larry Myler at Forbes, marketers can leverage offline advertising to build unified campaigns and help differentiate themselves from the crowd: “Combining both offline and online campaigns can help boost your brand’s visibility, and help it stand out amongst competitors who may be busy flooding the digital space.”
Jacob Elbaum, Co-founder at Aadly, is excited about the opportunity to change the way businesses think about offline: “Aadly is on a mission to make offline advertising accessible and affordable. With our platform, you have the ability to create powerful campaigns more easily than ever before.”
Aadly takes the pain out of purchasing offline advertising and moves it into the modern world—no more flipping through phone books or going back and forth with proposals and vague pricing models.
Using Aadly, buyers can search by desired location, filter by ad type or target audience, and select a budget that’s right for them. Media owners can upload a detailed space listing, manage its availability, quickly review submitted creatives, and accept electronic payments from buyers. Aadly delivers a new level of visibility into the ad buying process, from purchase to production, by allowing users to connect directly on a secure platform.
For now, Aadly is an invitation-only platform. A handful of pre-vetted ad suppliers are currently selling high-visibility ad space on Aadly. Small and medium businesses and marketers are encouraged to request access by signing up directly on aadly.com
