Mobile Advertising Technology Platform Optimizes Online Customer Campaign Performance
NEW YORK – Ringleader Digital, RLD, announced the refining of its strategy to focus on the core competencies of the company’s technology platform. The shift is a result of the industry’s demand for a stand-alone technology solution as well as the evolution of RLD’s experience as the world’s premier ad serving solution provider.
Under the new strategy, Ringleader exclusively licenses the RLD platform and its solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users – in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues.
“Ringleader’s strategy shift is a direct answer to the substantial growth that the mobile advertising industry has experienced as more and more brands and agencies invest in this medium,” said Bob Walczak, CEO of Ringleader Digital. “The amount of inventory in the market has created a need for publishers who want interoperable and enterprise grade scalable solutions to manage their inventory. We believe that Ringleader’s customized solutions help publishers do just that while enhancing their existing system.”
The following RLD solutions can be licensed separately, or as part of a fully-bundled, integrated platform: RLD Spark Server™, RLD Real Time™, RLD Network Manager™, RLD Special Ops™. Specific Ringleader Digital technologies available for licensing include: RLD Spark Server™, RLD Media Stamp™, RLD Context Extractor™ and RLD Device Detector™.
As a part of the refined business strategy, the Ringleader mobile advertising network and pipeline has been purchased by Kristine Latronica at Access Mobile Advertising who will now work with existing ad network customers. In addition, Access Mobile Advertising will be the first ad network to utilize Ringleader’s Spark Platform.
About Ringleader Digital
Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets.
Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.
