DUBLIN, Ireland – Research and Markets has announced the addition of the “Social Media & User-generated Content (Q1 09)” report to their offering.
This report analyzes the social media market. It defines the market and outlines current initiatives to monetize it. It also presents alternative business models and profiles technology vendors who can facilitate them. The report also provides market forecasts for social networking through 2013.
Social networking is moving to the television, driven by a young audience interested in video features such as multiplayer games, chat, and content discovery. This trend will help increase U.S. ad spending in social media to almost $3 billion by 2013, according to Parks Associates.
The international research firm, in its report Social Media & User-Generated Content, finds over one-fourth of broadband users ages 18-24 are interested in social media features on the TV. Key applications include multiplayer gaming, in-program chat, and “most watched” lists. At the same time, 23% of U.S. broadband households want to view content from sites like YouTube and Flickr on their TVs.
It is forecasted that there will be 95 million social networking users by 2013. This diverse population will have a variety of different needs and wants. For example, threats like the Koobface worm, which targets Facebook users, underscore the need for integrated customer support solutions that can address social networking security issues. Service providers could combine these offerings with their network support services to sell a complete protection package.
This report contains two sections:
* The Bottom Line is a concise, executivelevelsummary of thecurrent state of themarket and theimplications forcompanies doingbusiness in this space.
* The Resource Bookcontains a wealth ofconsumer survey dataand company profiles—a must-have referencefor product/marketplanning.
Social Media & User-generated Content (Q1 09) Key Topics Covered:
THE BOTTOM LINE
1.0 Methodology and Scope
2.0 Current Status of the Social Media Market
3.0 Analysis of the Social Media Value Chain
4.0 Consumers and Social Media
5.0 Analysis of the Social Media Business Models
6.0 U.S. Social Networks User and Ad Revenue Forecast
7.0 Recommendations
THE RESOURCE BOOK
1.0 Consumer Analysis
2.0 Company Profiles
* MySpace
* Facebook Inc.
* YouTube, Inc.
* Veoh Networks, Inc.
* Metacafe
* Dogster Inc.
* TurnHere
* Bunchball
* Slide, Inc.
* Wetpaint.com, Inc.
For more information visit http://www.researchandmarkets.com/research/f737f6/social_media_use
