NAB2009
BOSTON – Strategy Analytics and DIS Consulting identified two key media technology trends emerging from the NAB Show as it wound down last week in Las Vegas, Nevada. 3D technology and Cloud Computing Services both featured strongly at a surprisingly upbeat annual convention where attendance was off by around 20% from last year’s show, yet still attracted the industry’s key senior decision makers.
The research partners, who have recently introduced a new advisory service aimed at the media creation and distribution industry, have determined that two overarching trends dominated the 2009 NAB Show:
* The plethora of origination, post and distribution of 3D programming to homes and theaters – both hardware and software – and
* 2. The cloud computing services concepts being promoted by a number of companies including Microsoft, Chyron and others.
3DTV appears to be gathering steam this year as it has begun to rally device makers, programmers, distribution channels and direct to home service providers to its cause. However, David Mercer, Principal Analyst at Strategy Analytics, points out: “Many obstacles, such as lack of standards and creative challenges, lie ahead before 3D reaches large numbers of home users.”
Simultaneously, cloud computing offers an alternative to costly, in-house labor and storage of archives, which, along with the security of fingerprinting technology, allows many processes to be transferred off-site.
Douglas I. Sheer, CEO and Chief Analyst of DIS, said, “Despite some resistance to the idea of off-site storage and the desire to fully amortize existing equipment, cloud seems to be finding a receptive audience, especially as it offers some interesting cost savings advantages.”
About Strategy Analytics
Strategy Analytics, Inc focuses on market opportunities and disruptive forces in emerging technology, communications and media sectors. http://www.strategyanalytics.com/
Analyst Blog: www.strategyanalytics.com/blogs/author/dmercer
About D. I. S. Consulting Corporation
DIS Consulting Corporation, headquartered in New York, is the broadcast and professional media industry’s leading market research supplier. Founded in 1982, DIS has served more than 1,300 clients through publication of more than 130 multi-client reports as well as hundreds of custom consulting assignments. DIS is the strategic partner of the NAB Show for market research. http://www.disresearch.com
