MadeMan.com to Deliver “Wit, Wisdom and Women” in New Site Designed to Expand Break Media Web Reach to Millions
LOS ANGELES – Break Media, the Internet’s premier media community for men that reaches 60 million guys worldwide aged 21-34 each month, launched a men’s lifestyle destination, MadeMan.com, and said it expects to have an audience of 1 million readers at the site within just 30 days. Over 100,000 existing Break.com readers have already opted into a daily MadeMan newsletter, MadeMail.
Break publishes seven wholly owned and branded properties (All Left Turns, Break.com, Cage Potato, Chickipedia, Holy Taco, Screen Junkies, and Wallstreet Fighter) but this is the company’s first effort at building an audience in the men’s lifestyle category. (http://www.mademan.com/)
“We’re not sticking our toes into the water of a new category with the launch of MadeMan.com—we’re jumping in with both feet,” said Break Media CEO Keith Richman. “We are combining top notch editorial capabilities with the ability to leverage an existing 60 million man audience to drive viewership and audience faster than it has ever been done before in the male lifestyle category.”
MadeMan.com will be updated daily with content from a full-time writing staff that has written and edited offline and online publications including Maxim, Stuff, Spike.com and other leading media properties. Break Media VP and Creative Labs head Jonathan Small will oversee editorial efforts at MadeMan.com. He will work closely with MadeMan.com Managing Editor B.J. Fleming, former staff writer at Spike.com.
MadeMan.com has lined up deals with numerous large scale companies to be charter advertisers for the site’s launch. Branded content from these advertisers will appear on MadeMan.com’s homepage, reaching the core demographic of males who visit Break Media.
MadeMan.com will offer product reviews along with the latest on cool hangout spots, gadgets, gear, fashion, sports and more. Every story on the site will seek to deliver useful, informative content in a humorous voice.
“MadeMan.com is the cool spot where men can go to laugh a little, learn a lot, and become all the better for it,” Small said. “We’re going to bring a constant source of new and fresh content and ideas to our readers every day.”
About Break.com and Break Media:
Break Media is the Internet’s premier entertainment community for men. Break Media consists of wholly owned branded properties such as Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter, Screen Junkies and All Left Turns as well as a publisher network, the Break Media Network, that counts over 100 member sites. Between these two channels, Break Media reaches over 60 million men worldwide on a monthly basis. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.
